Finance
Porsche names new CFO and sales chief in bid to revive performance
Published by Global Banking & Finance Review®
Posted on February 26, 2025
2 min readLast updated: January 25, 2026
Global Banking & Finance Review®
Company
Published by Global Banking & Finance Review®
Posted on February 26, 2025
2 min readLast updated: January 25, 2026
Porsche appoints new CFO and sales chief to address performance issues and weak share price, focusing on EV sales and China market challenges.
FRANKFURT (Reuters) - Luxury carmaker Porsche replaced its CFO and head of sales on Wednesday with two company veterans as it reshuffles its board in the hopes of reviving flagging performance and a weak share price.
The company announced late on Tuesday that Jochen Breckner, at Porsche for 25 years and head of corporate development since 2018, will oversee finances and IT. Matthias Becker, formerly at Audi and Skoda and head of overseas markets for Porsche since 2015, will lead sales and marketing.
Their predecessors are leaving by mutual agreement, the carmaker said.
Porsche's board started talks to end finance chief Lutz Meschke's and sales executive Detlev von Platen's contracts in early February, after both came under heavy criticism for the company's poor performance and weak share price.
The carmaker, which at its stock market debut in 2022 was valued higher than its parent company Volkswagen AG, has fallen from grace since then, struggling to get EV sales off the ground and suffering from weak demand in China, its top market.
Its shares dropped to their lowest value since listing on the stock market earlier this month after the carmaker warned the cost of new models and battery-related expenses would dent its 2025 margins to just 10-12% this year, below analysts' expectations.
Meschke will remain on the board of Porsche SE, an investment firm controlled by the Piech and Porsche families which owns 12.5% of Porsche and is also Volkswagen's top shareholder.
(Reporting by Tom Sims, Victoria Waldersee; Editing by Alexandra Hudson and Louise Heavens)
Porsche appointed Jochen Breckner as the new CFO and Matthias Becker as the head of sales.
The replacements were made in response to heavy criticism of the company's poor performance and to revive its flagging performance.
Porsche is struggling to get electric vehicle sales off the ground and has warned that costs related to new models and battery expenses will impact its margins.
Lutz Meschke and Detlev von Platen will leave by mutual agreement, although Meschke will remain on the board of Porsche SE.
Porsche's shares dropped to their lowest value since its stock market debut earlier this month, following warnings about future costs.
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