Finance
Kraft Heinz aims to sell its baby food brand Plasmon, sources say
Published by Global Banking & Finance Review®
Posted on February 18, 2025
1 min readLast updated: January 26, 2026
Global Banking & Finance Review®
Company
Published by Global Banking & Finance Review®
Posted on February 18, 2025
1 min readLast updated: January 26, 2026
Kraft Heinz is selling its Italian baby food brand Plasmon, with Houlihan Lokey handling the sale. Offers are expected by March.
MILAN (Reuters) - Global packaged food group Kraft Heinz is working with investment bank Houlihan Lokey to sell its Italy-based infant food product brand Plasmon, two sources close to the matter said on Tuesday.
Kraft Heinz tried to sell the Italian business back in 2019 but eventually decided to keep it.
Binding offers are expected by March, one of the sources added.
Asked for a comment, a Kraft Heinz spokesperson said the group does not comment on market speculation or rumours. Houlihan Lokey declined to comment.
The 123-year-old Plasmon sells a range of products including first milk, homogenized baby food, pasta and fruit compote for babies.
Plasmon is a well known brand for baby food in Italy, where it realises most of its revenues. However, it has felt the impact of low birth rates in Italy over the past few years.
(Reporting by Elisa Anzolin; Editing by Keith Weir)
Kraft Heinz is working to sell its Italy-based infant food product brand Plasmon.
Binding offers for the Plasmon brand are expected by March.
Kraft Heinz tried to sell the Italian business back in 2019 but eventually decided to retain it.
Plasmon sells a range of products including first milk, homogenized baby food, pasta, and fruit compote for babies.
Plasmon has felt the impact of low birth rates in Italy over the past few years, affecting its revenue.
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