Published by Global Banking & Finance Review®
Posted on February 5, 2025
1 min readLast updated: January 26, 2026
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Serge Brunschwig, former Fendi CEO, is now the chief executive of Jil Sander under OTB, aiming to elevate the brand's market position.
MILAN (Reuters) - Italy's OTB has appointed former Fendi President and CEO Serge Brunschwig as chief executive of its Jil Sander brand, the fashion group said on Wednesday.
Brunschwig announced last week he was leaving French luxury group LVMH, whose brands include Louis Vuitton, Fendi, Christian Dior and Givenchy and Sephora - after 30 years - in a post on LinkedIn.
OTB said he would start in his new role on Thursday, reporting to the group's CEO Ubaldo Minelli.
"In his role as CEO of Jil Sander, Serge will aim to further elevate the positioning of this brand", Minelli said in a statement.
OTB, which stands for Only The Brave, owns brands such as Diesel, Maison Margiela, Marni and Viktor&Rolf.
Brunschwig joined LVMH in 1995 and covered several roles, including as president of Dior Homme, chief operating officer of Christian Dior Couture and CEO of Celine.
Global luxury goods companies are expected to target U.S. shoppers this year given forecasts for more market weakness in China.
(Reporting by Elisa Anzolin, editing by Giulia Segreti and Philippa Fletcher)
The main topic is Serge Brunschwig's appointment as CEO of Jil Sander under the OTB fashion group.
Serge Brunschwig is the former CEO of Fendi and has been appointed as the CEO of Jil Sander.
OTB, which stands for Only The Brave, is a fashion group owning brands like Diesel, Maison Margiela, and Marni.
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