Finance
On Holding COO Sam Wenger to step down, insider Scott Maguire to take over
Published by Global Banking & Finance Review®
Posted on September 30, 2025
1 min readLast updated: January 21, 2026
Quick Summary
On Holding's COO Sam Wenger steps down; Scott Maguire to succeed him in 2026. The company targets younger customers and raises sales forecasts.
On Holding Announces COO Sam Wenger's Departure, Scott Maguire to Succeed
Leadership Transition at On Holding
(Reuters) -Swiss sneaker brand On Holding said on Tuesday its chief operating officer, Sam Wenger, is stepping down at the end of the year after eight years in the role.
Background of Sam Wenger
Scott Maguire, currently chief innovation officer, will assume the expanded role of chief innovation and operations officer starting January 1, 2026, the Roger Federer-backed company said in a statement.
Scott Maguire's Experience
Wenger will remain with the company until the end of the first quarter of 2026, it added.
On Holding's Market Strategy
Maguire, who joined On in 2025, had previously served as CEO of Specialized Bicycle Components and Group COO at Dyson.
On has been capturing market share in the U.S. from rivals, including Adidas and Nike by targeting younger customers through high-profile collaborations and product innovations, and had raised its annual sales forecast in August.
(Reporting by Neil J Kanatt in Bengaluru; Editing by Shailesh Kuber)
Key Takeaways
- •Sam Wenger steps down as COO of On Holding.
- •Scott Maguire to assume COO role in January 2026.
- •Maguire's background includes roles at Dyson and Specialized.
- •On Holding targets younger customers with collaborations.
- •Company raises annual sales forecast amid market share gains.
Frequently Asked Questions about On Holding COO Sam Wenger to step down, insider Scott Maguire to take over
1What is a Chief Operating Officer (COO)?
A Chief Operating Officer (COO) is a senior executive responsible for managing the day-to-day operations of a company, ensuring that business operations are efficient and effective.
2What is market strategy?
Market strategy refers to a company's plan to reach potential customers and achieve competitive advantage. It includes identifying target markets and determining how to effectively promote products.
