Published by Global Banking & Finance Review®
Posted on September 30, 2025
1 min readLast updated: January 21, 2026
Add as preferred source on GoogleOn Holding's COO Sam Wenger steps down; Scott Maguire to succeed him in 2026. The company targets younger customers and raises sales forecasts.
(Reuters) -Swiss sneaker brand On Holding said on Tuesday its chief operating officer, Sam Wenger, is stepping down at the end of the year after eight years in the role.
Scott Maguire, currently chief innovation officer, will assume the expanded role of chief innovation and operations officer starting January 1, 2026, the Roger Federer-backed company said in a statement.
Wenger will remain with the company until the end of the first quarter of 2026, it added.
Maguire, who joined On in 2025, had previously served as CEO of Specialized Bicycle Components and Group COO at Dyson.
On has been capturing market share in the U.S. from rivals, including Adidas and Nike by targeting younger customers through high-profile collaborations and product innovations, and had raised its annual sales forecast in August.
(Reporting by Neil J Kanatt in Bengaluru; Editing by Shailesh Kuber)
A Chief Operating Officer (COO) is a senior executive responsible for managing the day-to-day operations of a company, ensuring that business operations are efficient and effective.
Market strategy refers to a company's plan to reach potential customers and achieve competitive advantage. It includes identifying target markets and determining how to effectively promote products.
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