Finance
MSNBC signs deal to bring Sky News coverage to US
Published by Global Banking & Finance Review®
Posted on September 24, 2025
2 min readLast updated: January 21, 2026
Global Banking & Finance Review®
Company
Published by Global Banking & Finance Review®
Posted on September 24, 2025
2 min readLast updated: January 21, 2026
MSNBC partners with Sky News to bring global reporting to US audiences, rebranding as MS NOW amid Comcast's strategic media shift.
(Reuters) -Cable news network MSNBC said on Wednesday it has signed a multi-year deal with Sky News to bring its global reporting to U.S. audiences, in an effort to strengthen news operations.
The left-leaning media company is set to rebrand to My Source News Opinion World, or MS NOW, and drop the iconic peacock logo as parent Comcast presses ahead with the planned separation of many NBCUniversal cable networks later this year.
The deal will bring Sky News, which has 11 international bureaus and over 500 journalists, to all of MSNBC's platforms beginning October 1.
"In this moment of consequential and historic news events happening around the world that are rapidly reshaping our collective future, we are honored to bring Sky News' premium, on-the-ground reporting and roster of top journalists to the MSNBC community," said MSNBC President Rebecca Kutler.
Comcast is also the parent company of Sky News, following the U.S. group's takeover of British pay-TV company Sky for 30.6 billion pounds ($41.14 billion) in 2018.
Comcast plans to spin off its cable channels, including USA Network, CNBC and MSNBC, into a new public company called Versant — a significant shift in its media strategy as the company repositions itself for growth in the streaming era.
MSNBC has named journalist Ian Sherwood as its Director of International Newsgathering.
Sherwood has spent ten years in leadership roles with NBC News international newsgathering and reporting teams. He is also a BBC News and Sky News veteran.
($1 = 0.7439 pounds)
(Reporting by Juby Babu in Mexico City and Harshita Mary Varghese in Bengaluru; Editing by Krishna Chandra Eluri)
The deal aims to bring Sky News' global reporting to U.S. audiences, enhancing MSNBC's news operations.
Sky News content will be available on all of MSNBC's platforms starting October 1.
MSNBC will rebrand to My Source News Opinion World (MS NOW) and will drop its iconic peacock logo.
Ian Sherwood has been named as the Director of International Newsgathering at MSNBC.
Comcast plans to spin off its cable channels, including MSNBC, into a new public company called Versant.
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