What is the nature of the partnership between Adidas and Audi?

Adidas will become the official apparel partner of the Audi Formula One team, launching a multi-year partnership starting next year.

When will the Audi F1 team debut?

The Audi F1 team will debut in 2026, coinciding with a new engine era and major rule changes in Formula One.

What products will Adidas and Audi release together?

Adidas and Audi will jointly release a product line that includes apparel, footwear, and accessories before the start of the 2026 season.

Who is the CEO of Adidas and what did he say about the partnership?

Adidas CEO Bjorn Gulden expressed pride in partnering with the future Audi F1 team, emphasizing support for their entry into top-level competition.

What is the current standing of the Sauber team?

As of now, the Sauber team is ranked eighth in the ten-team standings of Formula One.

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Home > Finance > Motor racing-Adidas to become official apparel partner of Audi F1 team

Finance

Motor racing-Adidas to become official apparel partner of Audi F1 team

Published by Global Banking & Finance Review®

Posted on September 10, 2025

2 min read

Last updated: January 22, 2026

Motor racing-Adidas to become official apparel partner of Audi F1 team - Finance news and analysis from Global Banking & Finance Review

Motor racing-Adidas to become official apparel partner of Audi F1 team

Quick Summary

Adidas Joins Forces with Audi F1 Team as Official Apparel Partner

Adidas and Audi's New Partnership

Details of the Multi-Year Agreement

Future of Audi in Formula One

Statements from Company Executives

Key Takeaways

Frequently Asked Questions about Motor racing-Adidas to become official apparel partner of Audi F1 team