Published by Global Banking & Finance Review®
Posted on February 13, 2025
1 min readLast updated: January 26, 2026
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Prada appoints Silvia Onofri as CEO of Miu Miu, succeeding Benedetta Petruzzo. Onofri's leadership comes amid strong sales growth for the brand.
MILAN (Reuters) - Prada has appointed Silvia Onofri as Chief Executive Officer of its Miu Miu brand, the Italian luxury group said on Thursday.
Onofri, former president of outerwear brand Napapijri, with previous executive roles at Bulgari and Bally, will take her new role starting on February 26.
Former Miu Miu CEO Benedetta Petruzzo left the label in September to join Christian Dior Couture.
Miu Miu, the second largest brand in the Prada Group, recorded strong growth in 2024, with sales almost doubling year-on-year in January-September.
(Reporting by Elisa Anzolin, editing by Alvise Armellini)
The main topic is the appointment of Silvia Onofri as CEO of Miu Miu, a brand under the Prada Group.
Silvia Onofri is the newly appointed CEO of Miu Miu, with previous roles at Napapijri, Bulgari, and Bally.
Miu Miu has shown strong growth, with sales nearly doubling year-on-year from January to September 2024.
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