Finance
Instagram may launch Reels as separate app, the Information reports
Published by Global Banking & Finance Review®
Posted on February 27, 2025
1 min readLast updated: January 25, 2026
Global Banking & Finance Review®
Company
Published by Global Banking & Finance Review®
Posted on February 27, 2025
1 min readLast updated: January 25, 2026
Instagram may launch Reels as a separate app to compete with TikTok, leveraging its uncertain status in the US market.
(Reuters) - Instagram is considering the launch of a separate app for its short-form video feature, Reels, its chief Adam Mosseri told staff this week, the Information reported on Wednesday, citing a person who heard the remarks.
The Meta-owned company is looking to take advantage of TikTok's uncertain status in the United States, aiming to provide a similar video-scrolling experience, the report added.
Meta did not immediately respond to Reuters' request for comment.
In January, Meta also announced a new video-editing app, Edits, a move seemingly aimed at acquiring a share of the user base of CapCut, a similar video-editing app owned by TikTok's parent company, ByteDance.
Meta previously tried out a standalone video-sharing app called Lasso in 2018, with the goal of competing with TikTok, but the app did not gain much traction and the company later shut it down.
(Reporting by Kritika Lamba in Bengaluru; Editing by Mohammed Safi Shamsi)
Instagram is considering launching a separate app for its short-form video feature, Reels.
Meta aims to take advantage of TikTok's uncertain status in the United States and provide a similar video-scrolling experience.
Meta previously tried a standalone video-sharing app called Lasso in 2018, which did not gain much traction and was later shut down.
In January, Meta announced a new video-editing app called Edits, aimed at acquiring users from CapCut, a similar app owned by TikTok's parent company.
No, Meta did not immediately respond to Reuters' request for comment.
Explore more articles in the Finance category
