Published by Global Banking & Finance Review®
Posted on August 22, 2025
2 min readLast updated: January 22, 2026
Add as preferred source on GoogleMeta partners with Midjourney to license AI tech, enhancing visual quality in future products amid competition with OpenAI and Google.
(Reuters) -Meta has signed a deal with generative AI lab Midjourney to license the startup's "aesthetic technology" for the social media company's future models and products.
The technical collaboration will link the companies' research teams, Alexandr Wang, the Facebook parent's chief AI officer, said on Friday.
The move signals Meta's push to differentiate its products on visual quality, as it looks to revitalize its artificial intelligence efforts amid heated competition with rivals, including ChatGPT-maker OpenAI and Google.
Midjourney, which generates images from text prompts, licenses its tools to users through a subscription model.
"We are incredibly impressed by Midjourney," Wang said in a post on X, adding that to deliver best products, Meta is combining top talent, a strong compute roadmap and partnerships with leading industry players.
Meta and Midjourney did not immediately respond to Reuters' requests for comment.
The startup's image-generation prowess could help Meta accelerate creative features for users and marketers, potentially lowering content production costs and boosting engagement.
The deal comes at a time when Meta has reorganized its AI efforts under Superintelligence Labs, a high-stakes push that followed senior staff departures and lukewarm reception for its latest open-source Llama 4 model.
(Reporting by Jaspreet Singh in Bengaluru; Editing by Mohammed Safi Shamsi)
Meta has signed a deal with Midjourney to license the startup's 'aesthetic technology' for future models and products, aiming to enhance visual quality.
Midjourney generates images from text prompts and licenses its tools to users through a subscription model.
The collaboration could help Meta accelerate creative features for users and marketers, potentially lowering content production costs and boosting engagement.
Meta has reorganized its AI efforts under Superintelligence Labs, a high-stakes initiative that followed senior staff departures and a lukewarm reception for its latest open-source models.
Alexandr Wang, Meta's chief AI officer, expressed that they are incredibly impressed by Midjourney and emphasized the importance of combining top talent and partnerships.
Explore more articles in the Headlines category
