LVMH brand Loewe names two creative directors to replace Anderson
Published by Global Banking & Finance Review®
Posted on March 24, 2025
1 min readLast updated: January 24, 2026

Published by Global Banking & Finance Review®
Posted on March 24, 2025
1 min readLast updated: January 24, 2026

Loewe appoints Jack McCollough and Lazaro Hernandez as creative directors, replacing Jonathan Anderson. They will oversee all collections starting April 7.
PARIS (Reuters) - LVMH label Loewe said on Monday that Jack McCollough and Lazaro Hernandez, the co-founders behind the New York fashion label Proenza Schouler, were appointed as the creative directors of the Spanish luxury house, effective April 7.
They will replace creative director Jonathan Anderson who recently left Loewe after 11 years in the role.
"Jack McCollough and Lazaro Hernandez will have the entire creative responsibility of all Loewe collections across womenswear, menswear, leather goods and accessories," the statement said.
After first meeting at the Parsons School of Design, McCollough and Hernandez founded Proenza Schouler two decades ago.
(Reporting by Dominique Vidalon; Editing by Muralikumar Anantharaman and Louise Heavens)
The main topic is the appointment of new creative directors at Loewe, a luxury brand under LVMH.
Jack McCollough and Lazaro Hernandez, co-founders of Proenza Schouler, are the new creative directors.
They replaced Jonathan Anderson, who was the creative director for 11 years.
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