Published by Global Banking & Finance Review®
Posted on September 25, 2025
2 min readLast updated: January 21, 2026
Add as preferred source on GooglePolish retailer LPP plans to open 200-250 stores in Q3, focusing on Sinsay. The company aims for 7,500 outlets by 2027, with significant sales growth.
GDANSK (Reuters) -LPP, Poland's biggest fashion retailer, plans to open 200 to 250 new stores across all its brands in the third quarter and 400 to 450 Sinsay stores in the fourth quarter, CFO Marcin Bójko told a conference call on Thursday.
The group opened 296 stores in the second quarter, 253 of which were Sinsay stores.
WHY IT'S IMPORTANT?
LPP, whose brands, which also include Reserved and others, are located mostly in central Europe, is pursuing a rapid European expansion focused on its budget brand Sinsay, which aims to compete with fast-fashion retailers like Inditex's Bershka. It plans to increase retail space by 25-30% in 2025 as it targets Sinsay to account for 75% of group sales.
The company also plans to expand its store network to around 7,500 outlets by the end of 2027.
KEY QUOTES
"We have an intense third quarter ahead of us, with the largest accumulation of new stores expected at the end of the year,” Bójko said in a statement.
WHAT'S NEXT
The company said the positive momentum had continued into the third quarter. In the period from August 1 to September 21, it registered positive like-for-like sales, with online sales up 24% year-on-year and group sales up 22% in constant currencies.
CONTEXT
LPP confirmed its recently cut 2025/26 revenue forecast at 23 billion-24 billion zlotys from a projected 25 billion-26 billion, blaming exceptionally cold weather in May for hitting demand for its spring-summer collections.
BY THE NUMBERS
Second-quarter net profit edged up 5.4% to 467 million zlotys from a year earlier, with sales up 11% to 5.55 billion zlotys.
($1 = 3.6556 zlotys)
(Reporting by Marta Maciag, Alicja Surdy and Adrianna Ebert; Editing by Matt Scuffham and Leslie Adler)
LPP plans to open 200 to 250 new stores across all its brands in the third quarter.
LPP confirmed its recently cut revenue forecast at 23 billion-24 billion zlotys, down from a projected 25 billion-26 billion.
LPP operates several brands, including Sinsay and Reserved, primarily located in central Europe.
In the second quarter, LPP reported a sales growth of 11%, reaching 5.55 billion zlotys.
LPP attributed the drop in demand for its spring collection to exceptionally cold weather in May.
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