Finance
Prosus' OLX to buy French classified platform La Centrale in $1.3 billion deal
Published by Global Banking and Finance Review
Posted on September 26, 2025
1 min readLast updated: January 21, 2026
Global Banking and Finance Review
Company
Published by Global Banking and Finance Review
Posted on September 26, 2025
1 min readLast updated: January 21, 2026
Prosus' OLX is set to acquire La Centrale for $1.3 billion, enhancing its European market presence and AI investments.
(Reuters) -Online marketplace OLX will buy French motors classified platform La Centrale for 1.1 billion euros ($1.3 billion), its owner Prosus said on Friday.
Amsterdam-headquartered Prosus, which is majority-owned by South Africa's Naspers and focused on food and lifestyle-ecommerce, reported in August a 54% jump in its ecommerce adjusted core earnings.
On Friday it said that buying La Centrale would help it enter the European autos market and strengthen its ecommerce presence in the continent complementing the planned acquisition of meal delivery company Just Eat Takeaway.
"I expect to invest more in AI technology in France," Prosus CEO Fabricio Bloisi said in a statement.
Prosus expects the deal to close by year-end.
($1 = 0.8563 euros)
(Reporting by Alessandro Parodi; Editing by Jacqueline Wong and Matt Scuffham)
The acquisition deal for La Centrale is valued at 1.1 billion euros, which is approximately $1.3 billion.
OLX is owned by Prosus, which is majority-owned by South Africa's Naspers.
With the acquisition of La Centrale, Prosus aims to enter the European autos market and strengthen its ecommerce presence in the continent.
Prosus expects the deal to close by the end of the year.
Prosus CEO Fabricio Bloisi stated that the company expects to invest more in AI technology in France.
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