Kering shares down 10% after appointment of Demna as Gucci designer
Published by Global Banking & Finance Review®
Posted on March 14, 2025
1 min readLast updated: January 24, 2026

Published by Global Banking & Finance Review®
Posted on March 14, 2025
1 min readLast updated: January 24, 2026

Kering shares dropped 10% after Demna's appointment as Gucci's designer, aiming to revitalize the brand. The market reacted negatively to this strategic move.
PARIS (Reuters) - Kering shares tanked on Friday morning after the group chose to bet on subversive in-house talent Demna to reinvigorate its Gucci label.
Shares fell by around 10% in early Paris trade.
(Reporting by Tassilo Hummel)
The main topic is the 10% drop in Kering shares following the appointment of Demna as Gucci's new designer.
Kering shares fell due to market reactions to the appointment of Demna as Gucci's designer, aiming for brand revitalization.
Demna is a subversive in-house talent appointed as Gucci's new designer to reinvigorate the brand.
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