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    Home > Finance > Kantar appoints ex-DMGT boss Paul Zwillenberg as CEO
    Finance

    Kantar appoints ex-DMGT boss Paul Zwillenberg as CEO

    Published by Global Banking and Finance Review

    Posted on September 15, 2025

    1 min read

    Last updated: January 21, 2026

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    Tags:Appointmentmanagementfinancial communitycorporate strategyleadership

    Quick Summary

    Kantar has appointed Paul Zwillenberg as CEO, replacing Chris Jansen. Zwillenberg, former DMGT boss, will start on Sept. 29, 2023, with full leadership from Jan. 1, 2024.

    Table of Contents

    • Leadership Transition at Kantar
    • Background of Paul Zwillenberg
    • Kantar's Business Strategy
    • Potential Sale of Worldpanel Division

    Kantar appoints ex-DMGT boss Paul Zwillenberg as CEO

    Leadership Transition at Kantar

    LONDON (Reuters) -Kantar, the market research group owned by Bain Capital and advertising group WPP, said on Monday it had appointed former Daily Mail and General Trust boss Paul Zwillenberg as its chief executive, replacing Chris Jansen.

    Background of Paul Zwillenberg

    Zwillenberg will join Kantar on Sept. 29 and assume day-to-day leadership of the business on Jan. 1, Kantar said in a statement. Jansen, who has led Kantar Group since July 2021, will lead the business to the end of the year.

    Kantar's Business Strategy

    Zwillenberg reshaped Daily Mail publisher DMGT's portfolio of businesses, which include consumer media, events and information services, and led the group through its delisting from the London stock market in early 2022.

    Potential Sale of Worldpanel Division

    Sky News reported in March that Kantar's owners were exploring the sale of its Worldpanel division for 5 billion pounds ($6.5 billion) or more, while the Financial Times separately said Kantar was set to be broken up and sold.

    (Reporting by Paul Sandle; editing by Sarah Young)

    Key Takeaways

    • •Kantar appoints Paul Zwillenberg as CEO.
    • •Zwillenberg to start on Sept. 29, 2023.
    • •Chris Jansen to lead until end of 2023.
    • •Kantar's Worldpanel division may be sold.
    • •Zwillenberg previously led DMGT's delisting.

    Frequently Asked Questions about Kantar appoints ex-DMGT boss Paul Zwillenberg as CEO

    1What is Kantar?

    Kantar is a global market research and consulting company that provides insights and data to help businesses make informed decisions.

    2What is a CEO?

    A CEO, or Chief Executive Officer, is the highest-ranking executive in a company, responsible for making major corporate decisions and managing overall operations.

    3What is corporate strategy?

    Corporate strategy refers to the overall plan for a company to achieve its goals, including decisions about resource allocation, business direction, and competitive positioning.

    4What is market research?

    Market research is the process of gathering, analyzing, and interpreting information about a market, including information about the target audience and competitors.

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