Published by Global Banking & Finance Review®
Posted on September 15, 2025
1 min readLast updated: January 21, 2026
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Kantar has appointed Paul Zwillenberg as CEO, replacing Chris Jansen. Zwillenberg, former DMGT boss, will start on Sept. 29, 2023, with full leadership from Jan. 1, 2024.
LONDON (Reuters) -Kantar, the market research group owned by Bain Capital and advertising group WPP, said on Monday it had appointed former Daily Mail and General Trust boss Paul Zwillenberg as its chief executive, replacing Chris Jansen.
Zwillenberg will join Kantar on Sept. 29 and assume day-to-day leadership of the business on Jan. 1, Kantar said in a statement. Jansen, who has led Kantar Group since July 2021, will lead the business to the end of the year.
Zwillenberg reshaped Daily Mail publisher DMGT's portfolio of businesses, which include consumer media, events and information services, and led the group through its delisting from the London stock market in early 2022.
Sky News reported in March that Kantar's owners were exploring the sale of its Worldpanel division for 5 billion pounds ($6.5 billion) or more, while the Financial Times separately said Kantar was set to be broken up and sold.
(Reporting by Paul Sandle; editing by Sarah Young)
Kantar is a global market research and consulting company that provides insights and data to help businesses make informed decisions.
A CEO, or Chief Executive Officer, is the highest-ranking executive in a company, responsible for making major corporate decisions and managing overall operations.
Corporate strategy refers to the overall plan for a company to achieve its goals, including decisions about resource allocation, business direction, and competitive positioning.
Market research is the process of gathering, analyzing, and interpreting information about a market, including information about the target audience and competitors.
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