Finance
JLR to invest $80 million to meet demand for custom luxury car colours
Published by Global Banking & Finance Review®
Posted on January 27, 2025
1 min readLast updated: January 27, 2026
Global Banking & Finance Review®
Company
Published by Global Banking & Finance Review®
Posted on January 27, 2025
1 min readLast updated: January 27, 2026
Jaguar Land Rover will invest $80 million to expand its luxury paint services in the UK and Slovakia, meeting increased demand for personalized car colours.
(Reuters) - Jaguar Land Rover (JLR) will invest 65 million pounds ($80.71 million) to expand its luxury paint services in the UK and Slovakia to meet increased demand for personalised cars from high-end clients, it said on Monday.
The luxury car maker joins rival Rolls-Royce Motor Cars, a unit of BMW, in trying to cash in on the trend.
JLR will more than double the capacity of its SV Bespoke Paint matching service, allowing Range Rover SV clients to paint their cars in any colour, including those matching their private jets or yachts.
The company will open new paint facilities in Castle Bromwich, West Midlands and Nitra, Slovakia.
Rolls-Royce said earlier this month it will invest 300 million pounds to focus more on bespoke cars, featuring anything from gold sculptures to mother-of-pearl artwork.
($1 = 0.8053 pounds)
(Reporting by Yamini Kalia in Bengaluru; Editing by Sahal Muhammed)
The article discusses Jaguar Land Rover's $80 million investment to expand luxury paint services in response to increased demand for personalized car colours.
JLR is investing to meet the growing demand for personalized car colours among high-end clients.
The new paint facilities will be located in Castle Bromwich, West Midlands, UK, and Nitra, Slovakia.
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