Published by Global Banking & Finance Review®
Posted on July 18, 2025
2 min readLast updated: January 22, 2026
Add as preferred source on GoogleJaguar Land Rover delays the launch of its electric Range Rover and Jaguar models for more testing and market demand. Deliveries will begin next year, with Jaguar's first EV production starting in August 2026.
(Reuters) -British luxury carmaker Jaguar Land Rover has delayed the launch of its electric Range Rover and Jaguar models to allow time for more testing and for demand to pick up, The Guardian reported on Friday.
JLR has told customers deliveries of the Range Rover Electric will not start until next year, the report said, while a source told the newspaper that Jaguar's first EV will start production in August 2026.
Deliveries of the Range Rover Electric were originally supposed to begin late 2025.
The models, which are the first electric models to be manufactured directly by JLR, required extended testing, which partly led to the delay, the report added.
"Our plans and vehicle architectures are flexible so we can adapt to different market and client demands," the company said in a statement to Reuters, while maintaining that it would sell electric versions for all of its brands by 2030.
The "Defender" SUV maker did not respond to any other details in the Guardian report.
Earlier this month, the Tata Motors -owned automaker posted a 10.7% drop in first-quarter sales, hit by a temporary pause in shipments to the U.S and a wind-down of the Jaguar brand's legacy models.
Production of the Range Rover Velar's electric version, slated for production from April 2026, could also be delayed further, the report said.
The company in June cut its target for earnings margin before interest and taxes for the fiscal year 2026 to 5%-7%, from 10%, amid uncertainty in the global auto industry spurred by U.S. tariffs.
(Reporting by Nandan Mandayam in Bengaluru; Editing by Nivedita Bhattacharjee)
Jaguar Land Rover has delayed the launch of its electric Range Rover and Jaguar models to allow for more testing and to wait for demand to increase.
Deliveries of the Range Rover Electric are now expected to start next year, having been originally scheduled for late 2025.
JLR is facing challenges such as a 10.7% drop in first-quarter sales and uncertainty in the global auto industry due to U.S. tariffs.
Jaguar's first electric vehicle is set to begin production in August, following the delay in the launch of the Range Rover Electric.
In June, JLR reduced its target for earnings margin before interest and taxes for the fiscal year 2026 to 5%-7%, down from 10%.
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