What did H&M report for its fourth quarter sales?

H&M reported weaker than expected sales for its fourth quarter ending Nov 30.

How did sales perform in December and January?

Sales were up 4% in December and January, indicating a positive trend.

Who reported on H&M's sales performance?

The article was reported by Helen Reid in Stockholm and Agata Rybska in Gdansk.

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Home > Finance > H&M reports weaker than expected fourth-quarter sales

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H&M reports weaker than expected fourth-quarter sales

Published by Global Banking & Finance Review®

Posted on January 30, 2025

1 min read

Last updated: January 27, 2026

H&M store showcasing autumn collection amid Black Friday sales trends - Global Banking & Finance Review — This image depicts an H&M store featuring its autumn collection, highlighting the brand's response to recent sales challenges. The article discusses the impact of late Black Friday on H&M's fourth-quarter sales performance and marketing strategies in the competitive fast-fashion market.

H&M reports weaker than expected fourth-quarter sales

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H&M reports weaker than expected fourth-quarter sales

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