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    Home > Headlines > Greece takes legal action over drone show advertising Adidas near Acropolis
    Headlines

    Greece takes legal action over drone show advertising Adidas near Acropolis

    Published by Global Banking & Finance Review®

    Posted on May 16, 2025

    2 min read

    Last updated: January 23, 2026

    Greece takes legal action over drone show advertising Adidas near Acropolis - Headlines news and analysis from Global Banking & Finance Review
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    Quick Summary

    Greece sues over a drone show advertising Adidas near the Acropolis, citing violation of antiquities protection laws.

    Greece Sues Adidas Over Drone Show Near Acropolis

    ATHENS (Reuters) - Greece has filed a lawsuit over the alleged violation of a law for the protection of antiquities by what appeared to be a drone show advertising sports retailer Adidas near the Acropolis, its culture minister said on Friday.

    Images on social media showed illuminated drones forming the logo and a shoe by Adidas with the Acropolis hill, a UNESCO world heritage site, in the background.

    The Acropolis, a rocky outcrop over Athens, houses the Parthenon Temple - a symbol of Athens' Golden age that was built in 432 B.C. to honour the goddess Athena, and is one of the most visited sites worldwide.

    Culture Minister Lina Mendoni said in an interview on Friday that the show used the Acropolis for commercial purposes against a national law and took place without prior approval from the Culture Ministry. 

    "It's like the Adidas shoe kicking the Acropolis," Mendoni told local Skai radio. "A lawsuit has been already filed against anyone responsible." 

    Adidas declined to comment.

    The culture ministry said it was also investigating whether the licensing procedure for the drone overflight had been followed.

    The move comes weeks after Greece dismissed a request by director Yorgos Lathimos to film scenes of his upcoming "Bugonia" movies on the Acropolis hill on the grounds they were incompatible with what the ancient Greek monument symbolised.

    (Reporting by Angeliki Koutantou; Additional reporting by Alexander Huebner; Editing by Jan Harvey)

    Key Takeaways

    • •Greece filed a lawsuit over a drone show near the Acropolis.
    • •The show allegedly violated laws protecting antiquities.
    • •Adidas was advertised using illuminated drones.
    • •The event lacked approval from the Culture Ministry.
    • •Greece recently denied a film request at the Acropolis.

    Frequently Asked Questions about Greece takes legal action over drone show advertising Adidas near Acropolis

    1What is the main topic?

    Greece's legal action against an unauthorized Adidas drone show near the Acropolis.

    2Why did Greece file a lawsuit?

    The drone show allegedly violated laws protecting cultural heritage sites.

    3What was the drone show advertising?

    The drone show was advertising Adidas, forming its logo and a shoe.

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