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    Home > Finance > Brussels probes Google-Meta secret ads deal targeting teens, FT reports
    Finance

    Brussels probes Google-Meta secret ads deal targeting teens, FT reports

    Published by Global Banking & Finance Review®

    Posted on December 10, 2024

    1 min read

    Last updated: January 27, 2026

    This image illustrates the Audi plant in Brussels, which is set to halt production by February 28 due to a lack of buyers. This closure highlights significant shifts in the automotive industry and its impact on Volkswagen's operations.
    Audi Brussels plant closure announcement impacting Volkswagen's production - Global Banking & Finance Review
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    Quick Summary

    EU regulators are investigating a secret Google-Meta ad deal targeting teens, raising concerns over online privacy and advertising practices.

    EU Probes Secret Google-Meta Ad Deal Targeting Teens

    (Reuters) - European regulators have asked Google for more information about a secret advertising partnership with Meta, which ignored the search company's own rules on how minors should be treated online, the Financial Times reported on Tuesday.

    Officials have been looking into a series of ad campaigns promoting social media platform Instagram to teenagers, the report said, citing people familiar with the matter.

    (Reporting by Kanjyik Ghosh; Editing by Savio D'Souza)

    Key Takeaways

    • •EU regulators are investigating a secret ad deal between Google and Meta.
    • •The deal allegedly targeted teenagers on Instagram.
    • •Google's own rules on minors were reportedly ignored.
    • •The investigation highlights concerns over online privacy.
    • •The Financial Times reported the ongoing probe.

    Frequently Asked Questions about Brussels probes Google-Meta secret ads deal targeting teens, FT reports

    1What is the main topic?

    The main topic is the EU investigation into a secret advertising deal between Google and Meta targeting teenagers.

    2Why is the EU investigating?

    The EU is investigating due to concerns that the ad deal ignored Google's rules on treating minors online.

    3Who reported the investigation?

    The investigation was reported by the Financial Times.

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