Finance
Britain's Frasers to open over 350 Sports Direct stores in India, Southeast Asia
Published by Global Banking & Finance Review®
Posted on March 24, 2025
1 min readLast updated: January 24, 2026
Quick Summary
Frasers Group plans to open over 350 Sports Direct stores in India and Southeast Asia, partnering with MAP Active to expand its global presence.
Frasers to Launch 350+ Sports Direct Stores in Asia
(Reuters) -British sportswear and fashion group Frasers Group said on Monday it will open more than 350 Sports Direct stores in Southeast Asia and India under its existing partnership with Indonesian retailer MAP Active.
The expanded partnership will see Frasers' flagship sportswear brand grow further into Indonesia, as well as enter India, the Philippines, Thailand, Vietnam and Cambodia, the company said.
Frasers, majority owned by British billionaire Mike Ashley, has been targeting overseas deals with recent parternships in the Gulf region, Egypt, the Netherlands and others.
MAP Active is a unit of PT Mitra Adiperkasa Tbk and operates more than 40 exclusive sports and leisure brands.
(Reporting by Yamini Kalia in Bengaluru; Editing by Shinjini Ganguli)
Key Takeaways
- •Frasers Group to open over 350 Sports Direct stores.
- •Expansion includes India, Philippines, Thailand, Vietnam, and Cambodia.
- •Partnership with Indonesian retailer MAP Active.
- •Frasers targets international growth in new regions.
- •Mike Ashley's continued global retail expansion.
Frequently Asked Questions about Britain's Frasers to open over 350 Sports Direct stores in India, Southeast Asia
1What is the main topic?
The main topic is Frasers Group's expansion of Sports Direct stores into India and Southeast Asia.
2Who is Frasers Group partnering with?
Frasers Group is partnering with Indonesian retailer MAP Active for this expansion.
3Which countries are included in the expansion?
The expansion includes India, the Philippines, Thailand, Vietnam, and Cambodia.
