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Finance

Britain's Frasers targets Gulf and Egypt expansion with GMG

Published by Global Banking and Finance Review

Posted on February 27, 2025

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(Reuters) - British sportswear and fashion group Frasers on Thursday announced a 10-year partnership with Dubai-based GMG to introduce Frasers' flagship brand Sports Direct across the Gulf region and Egypt.

The partnership will target 50 new Sports Direct store openings over the next five years, Frasers said.

(Reporting by Chandini Monnappa in Bengaluru; Editing by Shailesh Kuber)