What is the duration of the partnership between Frasers and GMG?

Frasers announced a 10-year partnership with GMG.

How many new Sports Direct stores does Frasers plan to open?

Frasers plans to open 50 new Sports Direct stores over the next five years.

Where will Frasers expand its Sports Direct brand?

Frasers will expand its Sports Direct brand across the Gulf region and Egypt.

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Britain's Frasers targets Gulf and Egypt expansion with GMG

Published by Global Banking & Finance Review®

Posted on February 27, 2025

1 min read

Last updated: January 25, 2026

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Britain's Frasers targets Gulf and Egypt expansion with GMG

Quick Summary

Frasers Expands Sports Direct Brand into Gulf and Egypt with GMG Partnership

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Frequently Asked Questions about Britain's Frasers targets Gulf and Egypt expansion with GMG