Geely's Farizon partners with Jameel Motors to break into UK EV market
Published by Global Banking & Finance Review®
Posted on December 11, 2024
1 min readLast updated: January 27, 2026

Published by Global Banking & Finance Review®
Posted on December 11, 2024
1 min readLast updated: January 27, 2026

Farizon partners with Jameel Motors to launch EVs in the UK by 2025, amid new government incentives and mandates for higher EV sales.
(Reuters) - China's Farizon, an electric and hybrid truck manufacturer owned by automaker Geely, announced on Wednesday its partnership with automotive distributor Jameel Motors to launch its electric vehicles in the UK market.
The Farizon SV large van will lead the brand's UK debut, with sales set to begin in the first half of 2025.
Jameel Motors, owned by Saudi Arabia's Abdul Latif Jameel Group, will manage the distribution of the vehicles in the UK. It is also set to introduce Farizon in additional countries.
The partnership's entry into the UK market comes at a time when Britain has been enforcing strict mandates on automakers to sell a higher proportion of EVs each year or face fines per non-compliant vehicle sold.
The UK's Labour government in October increased incentives for zero-emission vehicles in its first budget to support the adoption of new EVs.
The overall market share for battery electric cars in November surpassed the mandate target for the first time, driven by record levels of discounting, according to industry data by the Society of Motor Manufacturers and Traders.
(Reporting by Anandita Mehrotra in Bengaluru; Editing by Shreya Biswas)
The article discusses Farizon's partnership with Jameel Motors to launch electric vehicles in the UK market by 2025.
The UK is enforcing strict EV sales mandates and offering incentives, making it a strategic market for EV manufacturers.
The key players are Farizon, an electric vehicle manufacturer, and Jameel Motors, an automotive distributor.
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