Published by Global Banking & Finance Review®
Posted on January 28, 2025
2 min readLast updated: January 27, 2026
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BMW CEO Oliver Zipse proposes reducing EU car import tariffs on US vehicles to 2.5%, matching US tariffs, amid trade tensions.
BERLIN (Reuters) - BMW will propose this week that the European Union lower its tariff on U.S. car imports to 2.5% from 10%, in line with the current U.S. import tariff, the German automaker's CEO Oliver Zipse said on Tuesday.
New U.S. President Donald Trump has threatened to impose or raise tariffs on a range of products and regions, including the EU, sparking efforts by many foreign policymakers and companies to persuade him otherwise.
Zipse, speaking at a conference in Berlin organised by German publication "Die Welt", did not expand on whether his proposed lowered tariff should apply to all car imports.
His comments come after Ola Kaellenius, chief executive of Mercedes-Benz and new president of Europe's auto association ACEA, said this month that the EU should seek a "grand bargain" with Trump to avoid a trade war.
The European Commission will host European automakers, suppliers and trade unions for a first round of talks on Jan. 30 on the future of Europe's car industry, as companies announce plant closures and major layoffs in the face of weak demand, high costs, and competition from China.
Trump did not immediately implement the wide range of tariffs he had promised, but has said they are still an option.
Zipse previously played down worries over the impact of potential import tariffs under a Trump presidency on BMW, saying its large production footprint in the U.S. could even give it an advantage.
"Our balanced global setup makes us resilient and competitive. Nevertheless, free trade is of immense importance worldwide... That is why we should be discussing fewer rather than more trade barriers," Zipse said.
(Reporting by Victoria Waldersee; Editing by Mark Potter)
The main topic is BMW CEO Oliver Zipse's proposal to reduce EU car import tariffs on US vehicles to 2.5%.
BMW aims to align EU tariffs with US rates to enhance trade and mitigate potential impacts from US tariff threats.
The proposal could ease trade tensions and benefit EU automakers by reducing costs and encouraging free trade.
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