Published by Global Banking & Finance Review®
Posted on September 5, 2025
1 min readLast updated: January 22, 2026
Google is set to be fined by the EU for its adtech practices this Friday, following a delay due to U.S. tariffs on European cars. The fine is expected to be modest.
BRUSSELS (Reuters) -Alphabet's Google is set to be hit with an EU antitrust fine over its adtech practices later on Friday, three sources with direct knowledge of the matter said.
The European Commission had originally planned to hand out the modest fine on Monday but opposition from EU trade chief Maros Sefcovic over U.S. tariffs on European cars derailed EU antitrust chief Teresa Ribera's plan, other people told Reuters earlier this week.
The Capitol Forum was the first to report that the EU adtech fine would be issued on Friday.
(Reporting by Foo Yun Chee)
Google is facing an EU antitrust fine due to its adtech practices, which have raised concerns among regulators.
The fine is expected to be issued later on Friday, according to sources with direct knowledge of the matter.
The European Commission initially planned to issue the fine on Monday, but opposition from EU trade chief Maros Sefcovic over U.S. tariffs on European cars caused a delay.
The European Commission is responsible for issuing the antitrust fine against Google.
The Capitol Forum was the first to report that the EU adtech fine would be issued on Friday.
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