Published by Global Banking & Finance Review®
Posted on December 19, 2024
1 min readLast updated: January 27, 2026
Add as preferred source on Google
Prada and EssilorLuxottica extend their eyewear licensing agreement to 2030, with an option to renew until 2035, continuing their long-term partnership.
MILAN (Reuters) - Italy's Prada and eyewear maker EssilorLuxottica said on Thursday they renewed the licensing agreement for the production and worldwide distribution of eyewear under the Prada, Prada Linea Rossa and Miu Miu brands.
The existing deal, set to expire at the end of 2025, will be extended to end-2030, with the provision to renew it until 2035, the two companies said in a joint statement.
"Together we aim to deliver even greater innovations in the years to come," said EssilorLuxottica's Chairman and Chief Executive Francesco Milleri, commenting the extension of the twenty-year long partnership.
(Reporting by Elisa Anzolin, editing by Giulia Segreti)
The main topic is the extension of the eyewear licensing agreement between Prada and EssilorLuxottica until 2030.
The agreement includes the Prada, Prada Linea Rossa, and Miu Miu brands.
The partnership between Prada and EssilorLuxottica has been ongoing for over twenty years.
Explore more articles in the Finance category
