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    Home > Headlines > UK's easyJet considering a loyalty programme, CEO says
    Headlines

    UK's easyJet considering a loyalty programme, CEO says

    Published by Global Banking & Finance Review®

    Posted on March 31, 2025

    1 min read

    Last updated: January 24, 2026

    UK's easyJet considering a loyalty programme, CEO says - Headlines news and analysis from Global Banking & Finance Review
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    Quick Summary

    easyJet's CEO announced potential plans for a loyalty programme amid strong North Africa travel demand, with no immediate launch date.

    easyJet Considers Launching a Loyalty Programme

    SOUTHEND, England (Reuters) - The chief executive of easyJet, Kenton Jarvis, said the Britain-based airline was considering developing a loyalty programme, but there was no imminent plan to launch one.

    He was speaking to reporters at the opening of the airline's base in Southend, 40 miles east of London, where he also said he was seeing strong demand for travel to North Africa while cutting capacity on routes between destinations within Britain.

    (Reporting by Joanna Plucinska, writing by Sarah Young, editing by Paul Sandle)

    Key Takeaways

    • •easyJet is considering a loyalty programme.
    • •CEO Kenton Jarvis shared the news at Southend base opening.
    • •Strong demand for North Africa travel noted.
    • •Capacity cuts on UK domestic routes announced.
    • •No immediate plans to launch the loyalty programme.

    Frequently Asked Questions about UK's easyJet considering a loyalty programme, CEO says

    1What is the main topic?

    The main topic is easyJet's consideration of launching a loyalty programme as announced by CEO Kenton Jarvis.

    2What did easyJet's CEO say about travel demand?

    He mentioned strong demand for travel to North Africa while reducing capacity on UK domestic routes.

    3Where was the announcement made?

    The announcement was made at the opening of easyJet's base in Southend, England.

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