UK's easyJet considering a loyalty programme, CEO says
Published by Global Banking & Finance Review®
Posted on March 31, 2025
1 min readLast updated: January 24, 2026
Published by Global Banking & Finance Review®
Posted on March 31, 2025
1 min readLast updated: January 24, 2026
easyJet's CEO announced potential plans for a loyalty programme amid strong North Africa travel demand, with no immediate launch date.
SOUTHEND, England (Reuters) - The chief executive of easyJet, Kenton Jarvis, said the Britain-based airline was considering developing a loyalty programme, but there was no imminent plan to launch one.
He was speaking to reporters at the opening of the airline's base in Southend, 40 miles east of London, where he also said he was seeing strong demand for travel to North Africa while cutting capacity on routes between destinations within Britain.
(Reporting by Joanna Plucinska, writing by Sarah Young, editing by Paul Sandle)
The main topic is easyJet's consideration of launching a loyalty programme as announced by CEO Kenton Jarvis.
He mentioned strong demand for travel to North Africa while reducing capacity on UK domestic routes.
The announcement was made at the opening of easyJet's base in Southend, England.
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