Headlines
Daimler Truck's North America sales shrink in Q3
Published by Global Banking and Finance Review
Posted on October 8, 2025
2 min readLast updated: January 21, 2026
Global Banking and Finance Review
Company
Published by Global Banking and Finance Review
Posted on October 8, 2025
2 min readLast updated: January 21, 2026
Daimler Truck's North America sales dropped 40% in Q3, impacted by U.S. tariffs and market conditions, affecting overall performance.
(Reuters) -Sales of Daimler Truck were hit by weakness in its Trucks North America segment in the third quarter, the German truck maker reported on Wednesday.
Sales in the segment shrank by nearly 40% from the year before, at 30,225 units.
Shares were down 2% on Wednesday after the sales results.
An already weak German automotive sector is currently facing U.S. import tariffs, which U.S. President Donald Trump earlier this week said would be ramped up to 25% from November 1 for all medium- and heavy-duty trucks.
He had initially announced that the 25% truck tariffs would start October 1, which had sent shares of Daimler Truck and German peer Traton down.
That is despite the fact that neither exports to the United States from Europe as they have factories in the U.S. as well as sites in Mexico that are covered by the USMCA free trade pact.
Daimler Truck does however own U.S.-based Freightliner, which may be set to benefit from the tariffs.
Daimler Truck's overall group sales were down to 98,009 trucks and buses from 114,917 in the same quarter last year.
(Reporting by Marleen Kaesebier in Gdansk, Editing by Miranda Murray)
Corporate strategy refers to the overall plan and direction a company takes to achieve its goals, including decisions on resource allocation and market positioning.
Economic growth is the increase in the production of goods and services in an economy over a period, typically measured by GDP.
A sales performance overview is a summary of a company's sales activities and results over a specific period, highlighting successes and areas for improvement.
Market conditions refer to the current state of a market, including factors like supply and demand, competition, and economic indicators that affect business operations.
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