Finance
Chinese electric automaker BYD will launch compact SUV in France at 28,990 euros
Published by Global Banking & Finance Review®
Posted on February 25, 2025
1 min readLast updated: January 25, 2026
Quick Summary
BYD launches its Atto 2 electric SUV in France for €28,990, offering a competitive price in the European market, undercutting rivals like Kia Niro and Opel Mokka-e.
BYD Unveils Affordable Electric Compact SUV in France for €28,990
PARIS (Reuters) - BYD will launch its new electric compact SUV in France at a starting price of 28,990 euros ($30,358), said the director of BYD's sales network in France.
The car, named Atto 2, is the group's most accessible SUV yet and will add a competitive product on the European B SUV segment. It was presented on Tuesday in Paris' La Défense Arena.
Its starting price is 5,000 euros lower than the Kia Niro's, 6,000 euros less than the Opel Mokka-e and 7,000 euros less than the Peugeot e-2008, though those two last cars from Stellantis are eligible to French incentives of up to 4,000 euros.
But the Stellantis Citroen e-C3 will remain around 6,000 euros cheaper than the Atto 2, even before incentives from which the Citroen car can benefit.
($1 = 0.9549 euros)
(Reporting by Gilles Guillaume; Editing by Sudip Kar-Gupta/Makini Brice)
Key Takeaways
- •BYD launches Atto 2, an affordable electric SUV, in France.
- •Atto 2 is priced at €28,990, cheaper than several competitors.
- •The launch targets the competitive European B SUV segment.
- •Atto 2's price is lower than Kia Niro, Opel Mokka-e, and Peugeot e-2008.
- •Stellantis Citroen e-C3 remains cheaper even before incentives.
Frequently Asked Questions about Chinese electric automaker BYD will launch compact SUV in France at 28,990 euros
1What is the starting price of BYD's new electric SUV?
The BYD Atto 2 will launch in France at a starting price of 28,990 euros ($30,358).
2How does the Atto 2's price compare to its competitors?
The Atto 2 is 5,000 euros lower than the Kia Niro, 6,000 euros less than the Opel Mokka-e, and 7,000 euros cheaper than the Peugeot e-2008.
3Which vehicle remains cheaper than the Atto 2?
The Stellantis Citroen e-C3 will remain around 6,000 euros cheaper than the Atto 2, even before any incentives.
4Where was the Atto 2 presented?
The Atto 2 was presented on Tuesday in Paris' La Défense Arena.
5What segment does the Atto 2 aim to compete in?
The Atto 2 is positioned to compete in the European B SUV segment.
