Finance
Chinese electric automaker BYD will launch compact SUV in France at 28,990 euros
Published by Global Banking and Finance Review
Posted on February 25, 2025
1 min readLast updated: January 25, 2026
Global Banking and Finance Review
Company
Published by Global Banking and Finance Review
Posted on February 25, 2025
1 min readLast updated: January 25, 2026
BYD launches its Atto 2 electric SUV in France for €28,990, offering a competitive price in the European market, undercutting rivals like Kia Niro and Opel Mokka-e.
PARIS (Reuters) - BYD will launch its new electric compact SUV in France at a starting price of 28,990 euros ($30,358), said the director of BYD's sales network in France.
The car, named Atto 2, is the group's most accessible SUV yet and will add a competitive product on the European B SUV segment. It was presented on Tuesday in Paris' La Défense Arena.
Its starting price is 5,000 euros lower than the Kia Niro's, 6,000 euros less than the Opel Mokka-e and 7,000 euros less than the Peugeot e-2008, though those two last cars from Stellantis are eligible to French incentives of up to 4,000 euros.
But the Stellantis Citroen e-C3 will remain around 6,000 euros cheaper than the Atto 2, even before incentives from which the Citroen car can benefit.
($1 = 0.9549 euros)
(Reporting by Gilles Guillaume; Editing by Sudip Kar-Gupta/Makini Brice)
The BYD Atto 2 will launch in France at a starting price of 28,990 euros ($30,358).
The Atto 2 is 5,000 euros lower than the Kia Niro, 6,000 euros less than the Opel Mokka-e, and 7,000 euros cheaper than the Peugeot e-2008.
The Stellantis Citroen e-C3 will remain around 6,000 euros cheaper than the Atto 2, even before any incentives.
The Atto 2 was presented on Tuesday in Paris' La Défense Arena.
The Atto 2 is positioned to compete in the European B SUV segment.
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