Finance
BYD steps up Europe expansion with new compact SUV
Published by Global Banking & Finance Review®
Posted on January 10, 2025
2 min readLast updated: January 27, 2026
Global Banking & Finance Review®
Company
Published by Global Banking & Finance Review®
Posted on January 10, 2025
2 min readLast updated: January 27, 2026
BYD launches the Atto 2 compact SUV in Europe, competing in the B-SUV segment amid new EU tariffs on Chinese EVs.
(Reuters) - BYD will launch its new Atto 2 compact SUV in Europe in February, the Chinese EV giant said on Friday, adding to competition in Europe's electric car market.
The Atto 2, which complements the larger Atto 3 released in 2022, is the group's most accessible SUV yet and will compete in the B-SUV segment, a company spokesperson told Reuters.
WHY IT'S IMPORTANT
The launch comes two months after the European Union approved increased tariffs on Chinese-built electric vehicles (EVs), including BYD ones, of up to 45.3%.
The Atto 2 will compete in Europe's so called B-SUV segment of compact EV SUVs with rival models including Stellantis' Peugeot e-2008, Citroën e-C3, Opel Mokka-e and Fiat 600e, the Kia Niro, and later this year Renault's new R4.
BY THE NUMBERS
While the Atto 2 price will only be confirmed "in many countries in a few weeks' time", it should logically be between the Dolphin and Atto 3, the spokesperson told Reuters.
In Britain, the Dolphin starts at 26,140 pounds ($32,157) and the Atto 3 starts at 37,140 pounds ($45,689).
The all-electric Atto 2 will be 4.31 metres (14.14 feet) long, 1.83 metres wide and 1.68 metres tall, with a wheelbase of 2.62 metres, BYD said. It features a blade battery and uses cell-to-body (CTB) construction.
QUOTES
"We're excited to start 2025 with another important model for our plans in Europe", BYD Executive Vice President Stella Li said in a statement.
CONTEXT
BYD is on course to top its annual sales target of 4 million vehicles globally, which would put it ahead of Japan's Honda and Detroit-based Ford for 2024.
Europe's car safety agency issued a "not recommended" rating to the driver assistance system used in BYD's Atto 3 EV in October, dealing a blow to the automaker as it strives to expand on the continent.
($1 = 0.8129 pounds)
(Reporting by Alessandro Parodi and Andrey Sychev; Editing by Frances Kerry)
The article discusses BYD's launch of the Atto 2 compact SUV in Europe and its implications for the electric vehicle market.
The Atto 2 is positioned in the B-SUV segment, competing with models like the Peugeot e-2008 and Kia Niro.
BYD faces increased EU tariffs on Chinese-built EVs and competition from established European brands.
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