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    Home > Finance > UK universities join retreat from Elon Musk's X, citing misinformation on platform
    Finance

    UK universities join retreat from Elon Musk's X, citing misinformation on platform

    Published by Global Banking & Finance Review®

    Posted on January 8, 2025

    3 min read

    Last updated: January 27, 2026

    The featured image highlights UK universities' withdrawal from Elon Musk's X, amid growing concerns about misinformation and its impacts on public discourse. This article discusses the broader implications for finance and higher education.
    UK universities withdraw from Elon Musk's X due to misinformation concerns - Global Banking & Finance Review

    Quick Summary

    UK universities are reducing or quitting X due to misinformation concerns, affecting engagement and prompting a search for alternatives.

    UK Universities Withdraw from X Citing Misinformation Issues

    By Andy Bruce

    (Reuters) - Universities and other higher education establishments have joined a retreat among British institutions from Elon Musk's X social media platform, citing its role in spreading misinformation that fuelled race riots last year.

    A Reuters survey on Tuesday showed several universities have scaled back usage of X to the bare minimum or quit completely, following scores of academics who have left the platform.

    The role of X, formerly Twitter, came under the spotlight in Britain last year during violent racial disturbances.

    Musk - a close aide to U.S. President-elect Donald Trump - has since called for Prime Minister Keir Starmer to be jailed and for anti-Muslim activist Stephen Yaxley-Lennon, who co-founded the far-right English Defence League and is known as Tommy Robinson, to be released from prison.

    Reuters surveyed X accounts of over 150 universities, their colleges and art conservatoires and contacted those that had made little or no posts in recent months.

    They cited concerns over misinformation, content that promotes violence and declining engagement.

    "London Business School continually reviews its communications channels and decides which to use based on levels of effective audience engagement," LBS told Reuters.

    It last posted to its 182,000 followers on X in September. It is one of the top-ranked business schools in the world.

    Reuters was first to report in October that several British police forces had quit X or cut their usage. The university survey points to a broader withdrawal among public institutions, even though many universities still post regularly to X.

    At least seven of the University of Cambridge's 31 colleges have stopped posting to X.

    "We know this platform is becoming increasingly toxic, so we will continue to assess our presence on X and monitor emerging alternatives," said Homerton College, the university's largest in terms of student numbers.

    The University of Cambridge told Reuters it continued to use X alongside other channels.

    At Oxford, Merton College - the university's top-ranked college academically - has deleted its X account. It did not respond to a request for comment.

    Harris Manchester - another Oxford college - last posted on Nov. 15 and asked followers to find it on other platforms.

    The University of East Anglia said its audience engagement on X had plunged by 80%.

    X did not respond to a request for comment.

    Falmouth University last posted to X in September, while Plymouth Marjon University said it will no longer use it. London Metropolitan University cited falling engagement for no longer actively posting.

    Buckinghamshire New University said X was "no longer a place where we want to encourage conversations with our university".

    Some top arts conservatoires have also stepped away.

    The Royal Northern College of Music said it was "consciously channelling its energy elsewhere", while London's performing arts conservatoire Trinity Lab deleted its X account.

    The Royal Central School of Speech and Drama hasn't posted since August.

    (Editing by Mark Heinrich)

    Key Takeaways

    • •UK universities are reducing or ceasing use of X due to misinformation.
    • •X's role in race riots has prompted institutions to reconsider its use.
    • •Several universities report declining engagement on X.
    • •Some institutions are exploring alternative platforms.
    • •Public institutions show a broader withdrawal from X.

    Frequently Asked Questions about UK universities join retreat from Elon Musk's X, citing misinformation on platform

    1What is the main topic?

    The article discusses UK universities withdrawing from Elon Musk's X platform due to misinformation concerns.

    2Why are universities leaving X?

    Universities cite misinformation, declining engagement, and concerns over content promoting violence as reasons for leaving.

    3Which universities have left X?

    Institutions like London Business School, University of Cambridge colleges, and others have reduced or ceased their presence on X.

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