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    1. Home
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    3. >UK consumers turn more wary as economic worries mount, GfK says
    Finance

    UK Consumers Turn More Wary as Economic Worries Mount, GfK Says

    Published by Global Banking & Finance Review®

    Posted on September 19, 2025

    2 min read

    Last updated: January 21, 2026

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    Tags:SurveyUK economyconsumer perceptionfinancial crisiseconomic growth

    Quick Summary

    UK consumer confidence drops to -19 in September amid rising economic concerns and potential tax hikes, GfK survey reveals.

    UK Consumers Grow More Cautious Amid Rising Economic Concerns

    Consumer Confidence in the UK

    LONDON (Reuters) -Britons became more gloomy this month and the prospect of tax increases in finance minister Rachel Reeves' budget in November threatens to damage confidence levels further, a survey showed on Friday.

    Current Economic Sentiment

    Market research firm GfK said its consumer confidence index sank to -19 in September from -17 in August which had been its highest since December, and slightly below the -18 forecast in a Reuters poll.

    Impact of Tax Increases

    Neil Bellamy, consumer insights director at GfK, said all five measures of confidence dipped this month and a separate gauge of savings intention fell sharply.

    GfK Survey Insights

    An index measuring sentiment about the economic outlook now stands at -32, way down from -11 in June last year, shortly before Prime Minister Keir Starmer's Labour Party won a parliamentary election.

    "With tax rises expected in the November budget, the risk is that confidence inevitably falls," Bellamy said.

    Reeves is expected to raise taxes in her annual fiscal statement on November 26 in order to remain on course to meet her budget targets, having ordered employers to pay higher social security contributions in October last year.

    The GfK survey was based on a poll of 2,003 individuals conducted between September 1 and September 11.

    (Writing by William Schomberg; editing by Suban Abdulla)

    Table of Contents

    • Consumer Confidence in the UK
    • Current Economic Sentiment
    • Impact of Tax Increases
    • GfK Survey Insights

    Key Takeaways

    • •UK consumer confidence index fell to -19 in September.
    • •Economic concerns are rising among UK consumers.
    • •Potential tax increases in November could further impact confidence.
    • •GfK survey shows a decline in all five measures of confidence.
    • •The survey was conducted with 2,003 individuals in early September.

    Frequently Asked Questions about UK consumers turn more wary as economic worries mount, GfK says

    1What did the GfK consumer confidence index indicate for September?

    The GfK consumer confidence index fell to -19 in September from -17 in August, which had been its highest since December.

    2What factors are contributing to declining consumer confidence?

    Factors include the expectation of tax increases in the upcoming budget and a significant drop in the index measuring sentiment about the economic outlook.

    3How was the GfK survey conducted?

    The GfK survey was based on a poll of 2,003 individuals conducted between September 1 and September 11.

    4What is the current sentiment about the economic outlook?

    The index measuring sentiment about the economic outlook now stands at -32, a significant drop from -11 in June of the previous year.

    5What is expected in Rachel Reeves' budget announcement?

    Rachel Reeves is expected to raise taxes in her annual fiscal statement on November 26 to meet her budget targets.

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