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Splash! New London exhibition dives into a century of swimming
Published by Global Banking & Finance Review®
Posted on March 26, 2025
2 min readLast updated: January 24, 2026
Global Banking & Finance Review®
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Published by Global Banking & Finance Review®
Posted on March 26, 2025
2 min readLast updated: January 24, 2026
The Design Museum in London hosts 'Splash! A Century of Swimming and Style', showcasing swimwear and memorabilia from the 1920s to today.
LONDON (Reuters) - From an Olympic gold medal to Pamela Anderson's "Baywatch" red bathing suit, a new exhibition dedicated to all things swimming opens at London's Design Museum this week.
"Splash! A Century of Swimming and Style" features more than 200 items that look at our love of water since the 1920s, be it at the lido, the pool or in nature.
“The show explores the last century of swimming through the lens of design," Amber Butchart, guest curator of the exhibition, told Reuters at a press preview on Wednesday.
"We begin in the pool, we move into lido, and then we end in nature and each of those sections allows us to explore different themes, whether it's materials and making, whether it is the... evolution of swimwear as a fashion object, or whether it is swimming in outdoor spaces and the architecture that allows access for that."
A variety of colourful swimwear from various decades takes centre stage, including a 1950s bikini and a selection of 1980s Speedo briefs alongside an edition of the famed red suit Anderson wore to play lifeguard C.J. Parker in "Baywatch" in the 1990s.
Items date from a 1920s example of rental swimwear to more contemporary and adaptive designs.
Also on show are various items belonging to Olympians - including the first Olympic solo swimming gold medal won by a British woman as well as diver Tom Daley's Team GB trunks.
"Splash! A Century of Swimming and Style" runs from March 28 until August 17.
(Reporting by Marie-Louise Gumuchian, By William Maclean)
The article covers a new exhibition at London's Design Museum focusing on the history and design of swimming over the last century.
The exhibition includes over 200 items such as Olympic memorabilia, iconic swimwear, and designs from the 1920s to the present.
The exhibition was curated by Amber Butchart, who focuses on the evolution of swimwear and swimming design.
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