Headlines
Bosch CEO expects cut-throat competition to continue in 2026
Published by Global Banking and Finance Review
Posted on September 9, 2025
2 min readLast updated: January 22, 2026
Global Banking and Finance Review
Company
Published by Global Banking and Finance Review
Posted on September 9, 2025
2 min readLast updated: January 22, 2026
Bosch's CEO predicts ongoing competition in the automotive sector through 2026, citing trade barriers and price declines as key challenges.
MUNICH (Reuters) -Bosch, the world's biggest auto parts supplier, expects competitive pressure in the sector to continue next year, its CEO said on Tuesday, as the industry grapples with growing trade barriers and price declines.
Stefan Hartung, speaking to Reuters at the IAA auto show in Munich, said 2026 would continue to see significant innovation and technological developments in the global automotive sector.
"But believe me, the industry will remain under pressure. It will continue to be limited in terms of volume. Structural adjustments will continue due to the shift in value creation, and it will remain a highly competitive sector where there will be a fight over every cent," he told Reuters.
His comments underscore the many crises that have hit European automakers and, by extension, their suppliers, including U.S. tariffs on auto and car parts imports, the impact of which Hartung said could not yet be quantified.
He said the next few months should bring clarity in this regard, adding the current situation - with U.S. tariffs of 27.5% still upheld despite the EU taking steps that would enable Washington to lower them to 15% - could not yet be described as stable.
Hartung said Bosch's sales could grow by about 2% in 2025 from the 90.5 billion euros ($106 billion) generated last year, but said it was too early to put a firm number on it. The group has forecast sales growth of 1-3% this year.
Asked whether Bosch was planning to enter battery cell production - a step it had decided against years ago over the huge costs - Hartung said that their view had not changed.
"This is no easy terrain, and we will definitely not make any spontaneous decisions now that could ultimately prove dangerous for the company."
(Reporting by Christoph Steitz, Ayhan Uyanik and Louisa OffEditing by Ludwig Burger and Nick Zieminski)
Bosch's CEO expects the competitive pressure in the automotive sector to continue in 2026, highlighting that the industry will remain under pressure and limited in terms of volume.
Bosch's sales could grow by about 2% in 2025 from the 90.5 billion euros generated last year, although it is too early to provide a firm number.
European automakers are facing several crises, including U.S. tariffs on auto and car parts imports, which continue to impact their operations and profitability.
Bosch's CEO stated that the company's view on entering battery cell production has not changed, indicating that they are cautious about the significant costs involved.
The automotive industry is undergoing structural adjustments due to a shift in value creation, which is compounded by ongoing competitive pressures and external economic factors.
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