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Home > Headlines > Mercedes doesn't fear China but working to bring down costs, CTO says

Mercedes doesn't fear China but working to bring down costs, CTO says

Published by Global Banking and Finance Review

Posted on September 8, 2025

1 min read

Last updated: January 22, 2026

Mercedes doesn't fear China but working to bring down costs, CTO says - Headlines news and analysis from Global Banking & Finance Review

Tags:innovation technology sustainability Automotive industry

Quick Summary

Mercedes-Benz is confident in its EV market position against China, focusing on cost reduction strategies with its Chinese team, says CTO Markus Schaefer.

Mercedes doesn't fear China but working to bring down costs, CTO

Mercedes-Benz's Strategy in the Electric Vehicle Market

MUNICH (Reuters) -Mercedes-Benz does not need to fear Chinese competition with electric vehicles but the German carmaker is working to reduce costs amid a price battle there, chief technology officer Markus Schaefer said in Munich on Monday.

Confidence Against Chinese Competitors

"We have worked our way to the top in the area of electromobility, so we don't need to be afraid of China," Schaefer said after the launch of Mercedes' electic GLC SUV at the IAA motor show.

Cost Improvement Efforts with Chinese Team

Mercedes is working hard with its Chinese development team to improve costs, he added.

(Reporting by Rachel More)

Key Takeaways

•Mercedes-Benz is confident against Chinese EV competition.
•The company is working to reduce costs in the EV market.
•CTO Markus Schaefer emphasized their lead in electromobility.
•Mercedes launched its electric GLC SUV at the IAA motor show.
•Collaboration with the Chinese team is key to cost improvements.

Frequently Asked Questions about Mercedes doesn't fear China but working to bring down costs, CTO says

1What is electromobility?

Electromobility refers to the use of electric vehicles and the infrastructure that supports them, including charging stations and battery technology.

2What are electric vehicles?

Electric vehicles (EVs) are automobiles that are powered entirely or partially by electricity, using batteries or fuel cells instead of traditional fuel.

3What is cost reduction in business?

Cost reduction is the process of identifying and implementing ways to reduce expenses in order to improve profitability and efficiency.

4What is a chief technology officer (CTO)?

A chief technology officer (CTO) is an executive responsible for overseeing the development and correct application of technology within an organization.

Mercedes-Benz's Strategy in the Electric Vehicle Market

Confidence Against Chinese Competitors

"We have worked our way to the top in the area of electromobility, so we don't need to be afraid of China," Schaefer said after the launch of Mercedes' electic GLC SUV at the IAA motor show.

Cost Improvement Efforts with Chinese Team

Mercedes is working hard with its Chinese development team to improve costs, he added.

(Reporting by Rachel More)

Key Takeaways

•Mercedes-Benz is confident against Chinese EV competition.

•The company is working to reduce costs in the EV market.

•CTO Markus Schaefer emphasized their lead in electromobility.

•Mercedes launched its electric GLC SUV at the IAA motor show.

•Collaboration with the Chinese team is key to cost improvements.

Frequently Asked Questions

1What is electromobility?

Electromobility refers to the use of electric vehicles and the infrastructure that supports them, including charging stations and battery technology.

2What are electric vehicles?

Electric vehicles (EVs) are automobiles that are powered entirely or partially by electricity, using batteries or fuel cells instead of traditional fuel.

3What is cost reduction in business?

Cost reduction is the process of identifying and implementing ways to reduce expenses in order to improve profitability and efficiency.

4What is a chief technology officer (CTO)?

A chief technology officer (CTO) is an executive responsible for overseeing the development and correct application of technology within an organization.