Finance
Bmw Monitoring China Price War for iX3 Launch, Sales Chief Says
Published by Global Banking & Finance Review®
Posted on September 8, 2025
2 min readLast updated: January 22, 2026
Add as preferred source on GoogleQuick Summary
BMW is monitoring China's pricing wars as it prepares to launch the iX3 in 2026, aiming for market growth.
BMW Keeps a Close Eye on China’s Pricing Wars Ahead of iX3 Launch
MUNICH (Reuters) -BMW is monitoring its highly competitive China market in terms of pricing ahead of the launch of the new iX3 model there next year, head of sales Jochen Goller said on Monday.
"We are seeing incredible price battles," Goller told reporters in Munich, where Europe's biggest car show, the IAA Mobility, is taking place this week.
With its all-electric Neue Klasse series - whose first model, the iX3, was launched on Friday - BMW hopes to return to growth in its largest market China, where sales slumped by 15.5% in the first half of 2025.
Goller declined to comment on how much the iX3 will cost in China. The price is to be set in the first quarter of 2026, ahead of the model's launch there in the second half of next year.
"Of course, we have to look at the market conditions in this competitive environment," he added.
The iX3 is to go on sale in Europe in March 2026 at a price of 68,900 euros ($80,700).
With the first iX3 version, branded as iX3 50, BMW could achieve margins in Germany equal to combustion engine equivalents -- so-called margin parity -- already in 2026, CFO Walter Mertl said.
(Reporting by Rachel MoreEditing by Ludwig Burger)
Key Takeaways
- •BMW is closely monitoring China's pricing strategies.
- •The iX3 model is part of BMW's all-electric Neue Klasse series.
- •BMW aims to regain growth in China, its largest market.
- •The iX3 will launch in China in the second half of 2026.
- •Pricing for the iX3 in China will be decided in early 2026.
Frequently Asked Questions about BMW monitoring China price war for iX3 launch, sales chief says
1What is BMW monitoring in the China market?
BMW is monitoring the highly competitive pricing environment in China ahead of the launch of its new iX3 model.
2When will the iX3 be launched in China?
The iX3 is set to launch in China in the second half of next year, with pricing to be established in the first quarter of 2026.
3What is the expected price of the iX3 in Europe?
The iX3 is expected to go on sale in Europe in March 2026 at a price of 68,900 euros, which is approximately $80,700.
4What sales performance does BMW expect in China?
BMW hopes to return to growth in China, its largest market, after experiencing a 15.5% sales slump in the first half of the year.
5What is margin parity for the iX3?
BMW could achieve margin parity for the iX3 in Germany, meaning it would have similar profit margins to combustion engine equivalents, as early as 2026.
