Published by Global Banking & Finance Review®
Posted on September 5, 2025
2 min readLast updated: January 22, 2026
Add as preferred source on GoogleBMW launches the iX3 EV to regain market share, focusing on China with its Neue Klasse series, featuring an 800 km range and rapid charging.
MUNICH/FRANKFURT (Reuters) -BMW on Friday took the wraps off its Neue Klasse iX3 electric sport utility vehicle, a key model for the German carmaker that could help it reclaim some of the market share lost in its largest market China.
The model, which will enter production at the end of the year and go on sale in Europe in March 2026 at a price of 68,900 euros ($80,700), is one of BMW's great hopes in the global market for premium electric vehicles.
It is the first in a sequence of next-generation EV launches under the carmaker's branding umbrella Neue Klasse, German for new class.
Forming the backbone of that push, the iX3 has a range of more than 800 kilometres and is able to charge more than 370 kilometres worth of power within ten minutes.
"It represents a completely new model generation. A massive leap that will shape the entire brand for years to come," BMW CEO Oliver Zipse said at the showcase in Munich ahead of the official opening of the IAA Mobility car show.
Analysts at Deutsche Bank said that BMW was targeting a market share recovery with the launch of Neue Klasse in China, where BMW - along with other European peers - has suffered setbacks in light of aggressive local competition.
"As such, Neue Klasse's success in China will require a careful balancing act: adapting to local market demands and implementing a pricing strategy that resonates with Chinese consumers," they said in a recent note.
($1 = 0.8542 euros)
(Reporting by Christina Amann and Christoph SteitzEditing by Ludwig Burger)
An electric vehicle (EV) is a type of vehicle that is powered entirely or partially by electricity, using batteries or fuel cells instead of traditional gasoline or diesel engines.
Market share refers to the percentage of an industry's sales that a particular company controls. It is a measure of a company's competitiveness in the market.
Sustainable development is a development approach that seeks to meet the needs of the present without compromising the ability of future generations to meet their own needs.
A premium electric vehicle is a high-end electric car that typically offers advanced features, superior performance, and luxury amenities, catering to affluent consumers.
Charging infrastructure refers to the network of charging stations and equipment that provide electric energy to recharge electric vehicles.
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