Finance
Volkswagen to keep vehicle prices steady through May
Published by Global Banking & Finance Review®
Posted on April 17, 2025
1 min readLast updated: January 24, 2026
Global Banking & Finance Review®
Company
Published by Global Banking & Finance Review®
Posted on April 17, 2025
1 min readLast updated: January 24, 2026
Volkswagen joins automakers in keeping prices steady through May, easing tariff concerns. Other brands like Hyundai and Ford offer similar assurances.
By Nora Eckert
DETROIT (Reuters) - Volkswagen confirmed Wednesday that it is joining the growing group of automakers committing to keeping prices steady to ease car shoppers' concerns around tariffs.
Automakers have provided stability, and even deep discounts, to consumers amid worries that tariffs will drive up prices on dealer lots. In a flurry of announcements earlier this month, U.S. and foreign-owned carmakers offered a variety of deals or price assurances, looking to capitalize on a surge of nervous shoppers hoping to clinch a deal.
German carmaker Volkswagen confirmed it is holding prices steady through May, a similar move to Hyundai Motor, which committed to maintaining sticker prices on its current models through June 2.
Ford Motor and Stellantis earlier this month offered shoppers deep discounts across their lineups, and Nissan reduced prices on its 2025 Rogue and 2025 Pathfinder.
While the short-term buying frenzy is a boon to carmakers and their dealers, auto executives have warned that sustained tariffs will add excessive costs to the industry, and ultimately weigh on consumers.
(Reporting by Nora Eckert in Detroit; Editing by Aurora Ellis)
The article discusses Volkswagen's decision to maintain vehicle prices through May amid tariff concerns.
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