UK's Frasers increases stake in ASOS to 25.13%
Published by Global Banking & Finance Review®
Posted on March 21, 2025
1 min readLast updated: January 24, 2026

Published by Global Banking & Finance Review®
Posted on March 21, 2025
1 min readLast updated: January 24, 2026

Frasers Group increased its stake in ASOS to 25.13%, solidifying its position as the second-largest shareholder. Bestseller A/S holds the largest stake at 28%.
(Reuters) - British sportswear and fashion group Frasers Group has increased its stake in online fashion retailer ASOS to 25.13% from 24.21%, a stock exchange filing showed on Friday.
With the latest stake purchase, Mike Ashley's Frasers Group has now consolidated its position as the second-largest shareholder in ASOS, behind Denmark-based fashion firm Bestseller A/S, according to LSEG data.
Bestseller, owned by Danish billionaire Anders Holch Povlsen, had raised its stake in ASOS on Thursday to 28% from 27.1% through a subsidiary called Aktieselskabet.
Under UK acquisition rules, when an investor acquires a 30% or more stake in a company, it initiates a compulsory requirement to extend an offer to the rest of the shareholders.
(Reporting by Aby Jose Koilparambil in Bengaluru; Editing by Krishna Chandra Eluri)
The main topic is Frasers Group increasing its stake in ASOS to 25.13%, making it the second-largest shareholder.
Bestseller A/S, owned by Anders Holch Povlsen, is the largest shareholder with a 28% stake.
Under UK acquisition rules, a shareholder must make a takeover offer to the remaining shareholders if they acquire a 30% stake.
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