Published by Global Banking & Finance Review®
Posted on August 26, 2025
1 min readLast updated: January 22, 2026
Add as preferred source on GoogleApple's fall event on September 9 will unveil new iPhones, watches, and AI-integrated devices. Investors are keen on Apple's AI advancements.
(Reuters) -Apple said on Tuesday it would host its annual fall event on September 9, when the company is expected to unveil new iPhones, watches and other devices.
The event will be held at the Steve Jobs Theater in Apple Park and serve as a showcase of the company's efforts to integrate artificial intelligence into its devices.
It will be closely watched by investors worried about the company ceding ground to faster-moving rivals in the race to deploy AI technology.
The announcement comes as Apple faces pressure from tariffs imposed on U.S. imports from countries including its production hubs of China and India.
Media reports have said Apple will also unveil a slimmer version of its latest iPhone, possibly branded as the iPhone Air, echoing its iPad Air and MacBook Air lines.
The company is also expected to showcase new entry-level, high-end Apple Watches, upgraded iPad Pros and a faster version of the Vision Pro headset, Bloomberg News has reported.
(Reporting by Zaheer Kachwala in Bengaluru; Editing by Alan Barona)
Apple's annual fall event is scheduled for September 9.
Apple is expected to unveil new iPhones, watches, and other devices, including a slimmer version possibly branded as the iPhone Air.
The event will be held at the Steve Jobs Theater in Apple Park.
Apple is facing pressure from tariffs imposed on U.S. imports from countries like China and India.
The event will showcase Apple's efforts to integrate artificial intelligence into its devices.
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