Finance
UK's A.G. Barr to scrap Strathmore bottled water brand
Published by Global Banking & Finance Review®
Posted on March 25, 2025
1 min readLast updated: January 24, 2026
Global Banking & Finance Review®
Company
Published by Global Banking & Finance Review®
Posted on March 25, 2025
1 min readLast updated: January 24, 2026
A.G. Barr plans to discontinue Strathmore bottled water by 2026 to streamline operations and improve profits, potentially closing a Forfar facility.
(Reuters) -Irn-Bru maker A.G. Barr said on Tuesday that it intends to discontinue its bottled water brand Strathmore later this fiscal year ending January 2026, as the beverages group looks to simplify its structure and boost profits.
The discontinuation of Strathmore could lead to the closure of a manufacturing facility in Forfar, Scotland, the company said.
As British consumer-facing companies struggle with persisting weakness in sales amid rising inflation, Barr has successfully side-stepped the impact under its recently-appointed CEO Euan Sutherland's margin-focused strategy.
Last year, the maker of the orange fizzy drink shut down its Moston, Wednesbury and Dagenham operations in England under its 'Barr Direct' model and moved to integrate its popular energy drink brand Boost with its broader soft drinks segment.
The beverage maker kept its annual outlook unchanged and said it is trading in line with expectations, after reporting a 15.8% rise in adjusted pre-tax profit for fiscal 2025.
(Reporting by Yamini Kalia and Raechel Thankam Job in Bengaluru; Editing by Sumana Nandy)
The main topic is A.G. Barr's decision to discontinue its Strathmore bottled water brand to simplify operations and boost profits.
A.G. Barr is discontinuing Strathmore to simplify its business structure and focus on profit margins.
The discontinuation may lead to the closure of a manufacturing facility in Forfar, Scotland.
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