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    Finance

    Acerinox, Shielded by Tariffs, Eyes Price Hikes for US Business

    Published by Global Banking & Finance Review®

    Posted on July 24, 2025

    2 min read

    Last updated: January 22, 2026

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    Tags:managementmarket conditionsfinancial marketsinvestmentcorporate strategy

    Quick Summary

    Acerinox plans US price hikes supported by tariffs, with no major changes expected before late September due to market conditions.

    Acerinox Plans Price Increases for U.S. Steel Amid Tariff Support

    Acerinox's Pricing Strategy in the U.S. Market

    By Javi West Larrañaga

    (Reuters) -Steelmaker Acerinox, whose U.S. business is a big beneficiary of President Donald Trump's tariffs, is looking into raising some prices in the market, though no notable changes are expected before late September, its management said on Thursday.

    "In the United States, we are trying to increase our prices, which is not easy under the current circumstances," CEO Bernardo Velazquez told analysts in a post-earnings call.

    Impact of Tariffs on Pricing

    There will be no "relevant" hikes in the third quarter, as price adjustments are typically not made during the summer season, Chief Corporate Officer Miguel Ferrandis added.

    Market Conditions and Demand

    "At the end of September, we shall see," he said, noting the decisions also depended on factors such as market visibility, a potential EU-U.S. trade deal and clarity on Russia's war in Ukraine.

    European Market Challenges

    As the largest producer of stainless steel in the U.S., Acerinox benefits from Trump's protectionist policies and 50% tariffs on imported steel.

    Demand for stainless steel is subdued in both Europe and the United States, but tariffs on competitors mean Acerinox can keep U.S. prices stable, Velazquez told analysts.

    Meanwhile in Europe, the economic turmoil has dragged steel prices, driving a big miss in Acerinox's second-quarter results.

    "We have a lot of pressure in the market, low demand, high inventories, so prices are going down," Velazquez said.

    Imports have grown close to 75% in Europe this year, he said, adding that the European Union needed to take the necessary measures to protect the market from Asian imports, like the U.S. had done.

    U.S. hot-rolled coil steel futures have gained 24% so far this year to $876 a short ton ($965.60 per metric ton), while European prices have fallen 4% to 531 euros ($623.93) per metric ton.

    ($1 = 0.8511 euros)

    (Reporting by Javi West Larrañaga in Gdansk, additional reporting by Eric Onstad, editing by Milla Nissi-Prussak)

    Table of Contents

    • Acerinox's Pricing Strategy in the U.S. Market
    • Impact of Tariffs on Pricing
    • Market Conditions and Demand
    • European Market Challenges

    Key Takeaways

    • •Acerinox plans to raise US steel prices, supported by tariffs.
    • •No significant price changes expected before late September.
    • •Market conditions and geopolitical factors influence pricing.
    • •US tariffs benefit Acerinox, stabilizing prices despite low demand.
    • •European market faces challenges with high imports and low demand.

    Frequently Asked Questions about Acerinox, shielded by tariffs, eyes price hikes for US business

    1What is stainless steel?

    Stainless steel is a corrosion-resistant alloy made primarily of iron, chromium, and nickel, widely used in construction and manufacturing.

    2What are price hikes?

    Price hikes refer to increases in the prices of goods or services, often due to changes in market demand or production costs.

    3
    What is market visibility?

    Market visibility refers to the ability of a company to see and understand market trends, customer behavior, and competitor actions.

    4What is corporate strategy?

    Corporate strategy is a company's overall plan for managing its business and achieving its goals, including decisions on resource allocation and market positioning.

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