Published by Global Banking & Finance Review®
Posted on September 10, 2025
3 min readLast updated: January 22, 2026
Add as preferred source on GoogleAB Foods warns of a Primark sales decline due to weaker European demand, affecting shares. UK trading improves but economic uncertainties persist.
By James Davey
LONDON (Reuters) - Primark's owner Associated British Foods warned that underlying sales at the budget fashion chain will decline in its second half, as improving UK trading is outweighed by weaker demand in continental Europe, sending its shares sharply lower.
The group, which also owns major grocery, sugar, agriculture and ingredients businesses, also cautioned on Wednesday that it expected the consumer environment "to remain uncertain".
Chief Executive George Weston said the trading environment was characterised "by consumer caution, geopolitical uncertainty and inflation."
Shares in AB Foods were down 12% at 1150 GMT, wiping out its gains this year.
Weston said he was concerned about the potential impact of the UK government's November budget on consumers, given the prospect of higher taxes, and rising unemployment.
Primark's total like-for-like sales for its second half to September 13 were expected to be down around 2%, AB Foods said.
Like-for-like sales in the UK and Ireland were expected to be close to flat, helped by favourable weather, and improving from the 6.0% fall recorded in the first half.
Primark's second half sales in the U.S. were expected to be strong, and the retailer has started to raise prices in response to President Donald Trump's tariffs.
However, in Europe, while sales have risen during the period in Spain, Portugal and in Central and Eastern Europe, they have fallen in France, Italy and Germany.
"The consumer is in a very difficult and negative place across so much of continental Europe now," Weston told Reuters.
Analysts at Panmure Liberum said trading at Primark in Europe was "softer than expected" but maintained a 'buy' rating.
Separately on Wednesday, Zara owner Inditex, the world's biggest listed fast-fashion retailer, reported a better start to its autumn sales.
AB Foods said overall second half trading in its food businesses, which include grocery brands such as Twinings tea, Jordans cereals and Ovaltine drinks, was in line with its expectations.
Last month, the group bought the Hovis bread brand. It also said it was closing its Vivergo bioethanol plant after the UK government refused financial support.
Analysts forecast the group as a whole will report a 2024/25 adjusted operating profit below the 2 billion pounds ($2.7 billion) made in 2023/24, mainly because AB Foods expects its sugar business to report a loss.
($1 = 0.7390 pounds)
(Reporting by James Davey; Editing by Sarah Young and Elaine Hardcastle)
AB Foods warned that underlying sales at Primark will decline in its second half, primarily due to a challenging consumer environment.
Primark's like-for-like sales in the UK and Ireland are expected to be close to flat, aided by favorable weather, improving from a 6.0% fall in the first half.
While sales have risen in Spain, Portugal, and Central and Eastern Europe, they have fallen in France, Italy, and Germany, indicating a difficult consumer environment.
Chief Executive George Weston expressed concern that the upcoming November budget could lead to higher taxes and rising unemployment, affecting consumer spending.
AB Foods stated that overall second half trading in its food businesses, including brands like Twinings and Jordans, is in line with expectations.
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