PRE-MODERATING OUT-BOUND CONTENT ON SOCIAL MEDIA – HELPING TO PROTECT FINANCIAL ORGANISATIONS AND MITIGATE THE RISKS OF SOCIAL MEDIA ENGAGEMENT
CrowdControlHQ has announced that its users can now pre-moderate all outgoing social media content, enabling organisations to communicate on social media while remaining compliant to financial regulations
An exciting new development within the CrowdControlHQ social media management platform allows communications managers to put measures in place, which will alert them if banned words or phrases are used within a post or tweet, ie: ‘special offer’, ‘cheapest mortgage’ or even the mention of competitive products. The platform will also alert administrators to, and automatically delete posts, which contain offensive words or phrases.
CrowdControlHQ already has incoming post moderation to protect Facebook pages from abusive and incompatible content and this new outgoing content moderation tool will add a new layer of protection and control.
James Leavesley, CEO, CrowdControlHQ said: “Due to the risk averse nature of the finance industry, it has been resistant to using social media. This new feature will benefit the sector greatly by allowing all social media output to be pre-moderated by central compliance and communications teams.”
Marketing and customer services teams will also benefit greatly from having a tool that enables them to adhere to strict compliance regulations while allowing them to communicate and manage customer services across the social media networks.