Fitchett to lead operations from London to grow the adoption of ebizmarts’ omnichannel cross-border payment interfaces

ebizmarts, a leading Point of Sale (POS) provider for the Magento retail ecosystem, has today announced the appointment of John Fitchett as Managing Director of UK and Europe. Mr Fitchett brings a deep understanding of payment gateway infrastructures and technologies to the fast-moving company, which counts global parenting retailer Mothercare, and luxury fragrance brand Jo Loves among its customers.

ebizmarts is a long-standing Magento partner specialising in POS, Payment and Marketing extensions which have been adopted by over 22,000 store owners worldwide. It is the first Sage Pay partner to offer the full range of Sage Pay’s newest functionality on the Magento open source platform. The appointment of Mr Fitchett signals the strong focus that ebizmarts is placing on growth in one of the most innovative and diverse retail markets in the world.

ebizmarts CEO, Ignacio de Paula, comments: “Our philosophy at ebizmarts is to provide the best in class extension technologies accompanied by outstanding customer support. By appointing John as our MD for UK and Europe we gain the experience of someone who understands the constantly evolving payments landscape and brings with him intimate knowledge of the growing Magento ecosystem.”

Retailers are currently looking at ways to maximise their in-store experience for customers and bring a true omnichannel experience to their offering. The high-street can better understand bricks-and-mortar customers if it is able to capture meaningful data at the point-of-sale to use for customer advice, marketing, support and stock management.

John Fitchett added: “I’m thrilled to be joining the ebizmarts team to help bring to market such a unique and powerful POS proposition to the Magento community.  More and more retailers are now looking at ways in which they can enhance their in-store experience.  Driving further footfall, customer data capture and ensuring customers can order goods even when stores carry limited catalogue stock are quickly becoming prerequisites for the high street.  With ebizmarts at the forefront of this movement, retailers can seamlessly move to a fully integrated omnichannel experience and see the real benefits by unlocking the power of Magento.”

Previously, Mr Fitchett worked on digital payment initiatives at Visa Europe, software channels at Sage Pay and business development at PayPal.  His experience brings an understanding of the payments industry that enables the strategic expansion of ebizmarts POS into new markets along with new and innovative ways to accept payments in the face-to-face environment.

ebizmarts built its reputation as one of the most trusted and recognised Magento extension developers by being the official developers for both Sage Pay and MailChimp.  It now has big plans to bring the benefit of online, in-store for merchants across the UK and Europe through its new Point of Sale (POS) solution.