FICO, the predictive analytics and decision management Software Company announced the speaker line-up for its Chief Analytics Officer Keynote panel at FICO World 2014, November 11-14 in San Diego. The panel will include Alfredo Cateriano, Ph.D., vice president and chief analytics officer at Ford Motor Credit Company; Ruben Sigala, chief analytics officer at Caesars Entertainment; and Michael Wu, Ph.D., chief scientist at Lithium Technologies.

As analytics-driven decision making becomes the norm, companies are increasingly creating the role of chief analytics officer to provide leadership and accountability. Andrew Jennings, Ph.D., FICO’s chief analytics officer, will moderate the panel, exploring such questions as: How should chief analytics officers influence the way a business operates? Will businesses still be talking about Big Data in 18 months? And what are the advantages of a data-centric culture?

“To be effective, the chief analytics officer needs to integrate technical expertise with business acumen,” said Dr. Jennings. “As Big Data analytics increasingly underpins all operational decisions, the chief analytics officer will be charged with ensuring that data is used ethically and to its fullest potential, accelerating achievement of the business’s goals, and building a culture with an analytic mind-set.”
The panel will take place on Friday, November 14 at 9 am PT. Dr. Wu will also be presenting a session on Thursday, November 13 at 3 pm PT titled “Understanding Sentiment Analysis.” Registration is open at www.fico.com/ficoworld.