Next-generation transaction technology provider Carta Worldwide announced the launch of its End-to-end Host Card Emulation (HCE) solution for Near-Field-Communication (NFC) mobile transaction applications.

The solution cuts through the complexity associated with mobile payment deployments. It simplifies and enables EMV secure proximity transactions compatible with existing contactless POS acceptance systems without the need for traditional integration and system upgrade costs.

Carta’s comprehensive HCE service provides full lifecycle support for cardholder credentials and transactions in credit, prepaid or debit programs. It also includes EMV data preparation, personalization, and provisioning and credential management via a secure cloud server, eliminating the need to deliver and manage NFC credentials on the device.

The solution supports all Operating Systems with HCE capability and is actively in use with Blackberry, Nexus and Samsung Galaxy devices.

Backed by Carta’s next generation, network certified open or closed loop transaction technology, this HCE solution offers options for full service issuance and deployment of branded mobile NFC accounts, and can be deployed as an easily integrated service for issuers with Carta’s “Issuer-Link” system. This revolutionary Issuer-Link system enables issuers to rapidly connect their existing legacy processing systems to these emerging payment methods and deploy products to market while minimizing cost and time associated with integration and system upgrades.

Carta CEO Brian Semkiw commented: “Carta’s HCE technology will accelerate the deployment of NFC-based mobile products with a fraction of the cost of traditional models that are currently in market. This technology breakthrough will open up NFC mobile services to a broad market and provide simple solutions for banks, MNOs, program managers and other solution providers to deploy successful products to market.”

Carta is currently supporting market trials in Europe and North America.  Carta helps issuers, MNOs, retailers and others to discover HCE technology and is assisting development teams aimed at large-scale deployments targeted for late 2014.