Dubai – United Arab Emirates: 

Sheikh Faisal Bin Saud Al Qassimi, Managing Director launched “happy customer” initiative for aafaq islamic finance’s customers, which is the first of its kind in the government services sector as part of company’s ongoing drive to get to the happiness of the people and its keenness to facilitate the payment of government fees and provide services happy to dealers and customers.

Commenting on the launch of the initiative, Sheikh Faisal Bin Saoud Al Qassimi, Managing Director of aafaq said:” The launch of the “happy customer” initiative comes in line with smart government initiative which was launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai God bless him in order to gain access to the happiness of the citizens and residents of the Emirates alike.

He added: “We strive to spread the concept of” happy customer ” through aafaq outlets which are “deployed in the Emirates so as to enable our clients to full government fees to those who deal with all the security and pleasure and ease of repayment, and achieve the objectives of the company to serve the expectations of our customers and access to entertain. we will also periodically assesses the initiative in order to promote and reach out to the goals set by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai.

The initiative is based on six key elements is the provision of government services during a period of less than five minutes according to international standards, and the provision of services for people with special needs and the elderly in their places, and the provision of payment services and Islamic finance through the smart application of “aafaq” on smart phones which won numerous international awards , and put a modern customer loyalty program which is the first of its kind through the card “pay” for direct payment, which will be announce soon, and the development of advanced intelligent system for assessing the quality of services and up gradation and dealing with customer complaints positively considering that the complaints and suggestions are a way to assess the business where you decide initiative grant proposals and complaints bonuses and rewards loyalty program and the encouragement of Sheikh Faisal Al Qassimi to communicate positive between the company and its clients, In addition, aafaq launched  a new training course under the name of “Happy Customer” so customer service has become wider .This training course is taught in some of the training and educational institutions such as the Malta Institute of Management and “masar aafaq” and Dubai Center for Entrepreneurship.And other international institutions proceeding from the UAE.

Dr. Mahmoud Abdel Aal CEO in “aafaq islamic finance” The Happy customer initiative comes as part of the company’s efforts for continuous compliance with government initiatives, especially with the strategy of the Government of Dubai in the shift towards smart government and smart city, and based on the special importance attached by the company to delight customers through its commitment to accuracy and efficiency in the completion of payment transactions and continuous staff training to raise professional competence and kindness characterized by their style. He added: “We believe that a happy customer initiative launched by Sheikh Faisal Bin Saoud Al Qassimi is suitable to study as an academic in international universities from the UAE because of its importance in raising the level of dealing with customers and make them happy. We intend soon to offer more financial services from those outlets in the near future, and add more of other government services within the smart aafaq application via smart phones or through the company’s website. “