INVISTA, owner of the LYCRA, THERMOLITE and COOLMAX brands, and an industry leader and innovation driver in the legwear segment, has announced it is hosting the 5th edition of LYCRA FIBER MOVES conference today in Lake Como, Italy. Held every two years, this exclusive, invitation-only event attracts around 200 representatives from leading knitters, coverers, distributors, brands, retailers and trade media excited to learn about new market insights and trends, as well as INVISTAs latest innovations for socks and hosiery.
LYCRA FIBER MOVES is a not-to-be-missed seminar where global legwear industry insiders gather for networking, inspiration and ideas. INVISTA representatives are introducing three new hosiery innovations designed to meet consumer needs, add value to any collection, and create new opportunities for business growth:
- LYCRA FUSION TRUE TO YOU technology is a patent-pending innovation allowing the creation of transparent 3D hosiery that delivers a natural-looking luster or shine to the legs. The innovation is a combination of a new LYCRA FUSION yarn with new knitting construction, therefore combining the ˜no ladder / no run benefits to the premium fit and uniformity of a 3D construction, all in a natural shine sheer hose.
- THERMOLITE FIR technology is a spun dyed black fiber embedded with special ceramic pigments that absorbs the wearers infrared radiation and reflects it back to them as heat energy. This improves the bodys heat retention and keeps legs warmer, longer. Knitted with LYCRA BLACK technology, it fulfills consumers expectation for true black leggings that wont fade or wash out after wearing or washing.
- LYCRA MADE TO FIT YOU technology, originally created for knee-highs, is being expanded to offer the same benefits to stay-ups (thigh-highs). The key to delivering enhanced comfort and fit is the top bands construction, which is engineered to fit a variety of thigh shapes. The hosiery stays in place all day without roll over and dig in, so the wearer experiences a second skin effect that will appeal to new consumers and revitalize the category.
The LYCRA FIBER MOVES conference opens with an exploration of Financial Macro Trends by author and columnist Alan Friedman, followed by a look at Consumer Mega Trends for Millennials by Euromonitors Alison Angus. Professor Ada Ferri discusses Garments for Cold Climates, Anna Borkowicz of WTiN examines Digitalization in Apparel, and Euromonitors Miles Agbanrin explores The Millennial Consumer and How They Shape Retail. Anne Marie Commandeur of Stijlinstituut Amsterdam presents 2019/2020 Fashion Trends for hosiery and socks that are powered by LYCRA fiber and THERMOLITE technology innovations.
Following cocktails and dinner Thursday evening, a highly anticipated fashion show brings forecasted 2019/2020 legwear trends to life and showcases the latest INVISTA innovations for hosiery and socks. The event ends with a networking breakfast Friday morning.
During the evenings festivities, key LYCRA fiber customers will be honored for their contributions to the legwear industry and their loyalty to the LYCRA brand. This years award winners are Patrizia Giangrossi, owner of PIERRE MANTOUX, and Cathleen Moxham and Dr. Tina Fehling of HanesBrands Inc.
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The LYCRA brand name has been associated with game-changing, market-driven innovations that have redefined whats possible for 60 years, said Sybille Bald, global segment leader “ legwear. Whether were introducing new fibers, developing new construction techniques, or improving on leading technologies in our portfolio, LYCRA FIBER MOVES demonstrates how innovation is still at the heart of everything we do today.
For a complete list of speakers, topics and more, visit LYCRAfibermoves.com.
LYCRA is a trademark of INVISTA.
INVISTA is one of the worlds largest integrated producers of chemical intermediates, polymers and fibers. The companys advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet, air bags and countless other everyday products. Headquartered in the U.S., INVISTA is a wholly owned subsidiary of Koch Industries, Inc. For more information, visit INVISTA.com.
Kristin Altimari, +1-316-828-1057