PremiumMedia360 and the TIP Initiative Make Automated Advertising Transactions a Reality

PremiumMedia360, the leading advertising data automation company, today announced a major milestone in the industry-wide effort to address the fragmentation of transactional data across the local TV industry, driven by the TV Interface Practices (TIP) initiative.

The TIP Initiative is a consortium dedicated to accelerating automated advertising transactions for local TV broadcasters and their media agency partners, and is backed by industry leaders including Hearst Television, Nexstar Media Group, Raycom Media, Sinclair Broadcast Group, TEGNA, and Tribune Media.

To support this effort, PremiumMedia360 has successfully onboarded nearly 320 TV stations in fewer than 30 days to its Guidance Intelligent Assistant (GIA) Cloud platform. These stations are now using the TIP standards to streamline transaction workflows and address the rapid changes in linear TV advertising.

PremiumMedia360s GIA Cloud platform is the worlds first intelligent, open-source transactional data management platform for linear TV advertising. The AI-powered SaaS solution uses the TIP framework and acts as a universal translator that cost effectively integrates with 100 percent of existing media software platforms. GIA Cloud reformats, automates and synchronizes the data flow between TV stations and ad agency partners, while also ensuring its free of errors, with no missing elements and in the exact format that each media software platform requires.

The GIA Cloud allows APIs, such as the TIP API framework, to connect with other data partners in the media industry. If permissioned by stations, networks or agencies, these data partners can then access the media transaction information to create new services for buyer or seller and support further industry innovation.


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The TV industry and their agency counterparts will all benefit from achieving seamless, real-time, 2-way and error-free data connectivity, said John Bowser, CEO, PremiumMedia360 We believe this is just the first step towards realizing the still untapped potential in broadcast television, a critical ad channel, and were hearing from players across the TIP Initiative, that this is exactly the kind of momentum they wanted to see.

About PremiumMedia360

PremiumMedia360, the leading advertising data automation company, provides seamless data synchronization and data connectivity between ad agencies and media company partners. Its intelligent, open-source data management platform, Guidance Intelligent Assistant (GIA) Cloud, integrates with all media software systems to synchronize advertising data, making it more reliable and error-free. Acting as a universal translator, GIA Cloud has reformatted, automated and synchronized the data flow of more than $1 billion dollars in TV media sales to-date. To learn more, visit