Perfect Sense Unveils the Latest Generation of Brightspot, Enabling Leading Media and Brand Publishers, like Sotheby’s, to Launch New Enterprise Websites in Less Than 90 Days

Perfect Sense, a technology innovation and digital consulting organization, today announces the launch of Brightspot 4.0, the newest version of the multi-channel content management and distribution engine built for high-volume media and brand publishers. Brightspot 4.0 is the only content management system (CMS) that can have enterprise-level websites launched in under three months.

Reaching todays audience is harder than ever. Enterprises must rapidly distribute content across dozens of channels, in multiple languages, and personalize it for each individual consumer. Brightspot was specifically designed to help enterprises achieve this goal. As an API-first platform, Brightspot offers 200+ integrations, easily infusing into any marketing/creative technology stack. It is naturally headless and decoupled, simplifying every channel delivery. The refined user interface introduced in Brightspot 4.0 is intuitive, easy to learn, and more powerful than ever.

Key aspects of Brightspot 4.0 include an improved publishing experience, support for Amazon Elemental video, and ready-made, front-end elements to speed the creation of beautiful, customizable content. Editorial teams have more creative control than ever before while affording IT the time needed to solve broader strategic initiatives.

Jonathan Pytell, VP and director of Digital Products at Sotheby’s, commented, Were really excited about Brightspots approach to accelerated development. Almost immediately we moved beyond content migration and were discussing how to scale and drive more meaningful experiences very early on. As a result, we’ve seen a significant increase in user engagement.

With Brightspot, customers can immediately focus on adding unique value to their end users, not worry about their publishing platform, said David Gang, CEO at Perfect Sense. Weve enhanced our product to provide pre-built, plug-and-play components enterprises need to launch new properties in weeks, not monthsand distribute that content across all channels. Your story can find its audience no matter where they are or what device theyre using.

Gang continued, Organizations now have the power to ‘start-finish-then customize’ with Brightspots rich publishing platform. We spent our time defining an editorial experience to delight users and a powerful development platform to enable organizations to deliver on their brand promises faster than any other platform.

To celebrate the launch of the latest version of Brightspot, Perfect Sense will further its charitable efforts by offering two charitable organizations the opportunity to re-platform on to Brightspot at no cost. The winning organizations will be announced at the companys launch party being held October 9, 2018 at District Winery in Washington, D.C. For more information and to nominate an organization, visit

About Perfect Sense

Founded in 2008, Perfect Sense is a visionary technology company created to deliver enterprise web publishing solutions and digital consulting services in a more impactful way. Our mission is to empower the art of digital possibility through Brightspot, a content management (CMS) and distribution engine built for high-volume media, brand, and portfolio publishers.

Perfect Sense serves many marquee brands including Walmart, Johnson & Johnson, Sothebys, Amazon, Univision, U.S. News, Politico, and Scripps Networks Interactive.

Headquartered in Reston, VA, Perfect Sense maintains a strong focus on giving back to the community by supporting local and national organizations including Special Olympics, The First Tee, YMCA, and Troops First Foundation.